Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Here is a clip I found on Youtube. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?) You can check it out at www.whohiredbob.com.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

TrustRadius Marketing

OCTOBER 25, 2018

The affiliate generates a “passive income.”. And finally, in March 2017, Amazon gave the trend a boost by expanding the rates at which affiliate marketers can be compensated for generating sales. A big part of this shift is customers’ growing reliance on user reviews of products even in preference to traditional advertising.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. By Hannah Beacham. A Multi- Network Effort. Not Forgotten.

Social Media 40

Social Media Traffic Tactics Media 40

Content Standard

SEPTEMBER 17, 2015

We break down the differences between hosting content on microsites, subdomains, and subfolders. These Old Spice bits regularly accumulate millions of views on YouTube, some videos in the tens of millions. Create curiosity with innovative ideas, and embrace the power of user-generated content. Speculation Swirls.

Personalization 40

Personalization Content Marketing Content Microsite 40

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). That’s why influencer marketing , unboxing videos, and user reviews have become so popular (both from a production and consumption standpoint).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. YouTube video rank tracking (monitor keyword rank for your videos, too).

Paid Content 212

Paid Content CMS Development Design Optimization 212

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Number of user seats. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Also, some systems allow for “social sign-on”, letting users register on landing pages using their social network credentials. Marketing Programs / Lead Generation. Architecture. Number of contacts.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

LEADership

FEBRUARY 19, 2016

But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content. This infographic from Venngage gives some statistics that show why letting your users contribute should be a big part of your marketing strategy, as well as tips on how to encourage them.

User-Generated Content 40

User-Generated Content Relevance Generation Microsite 40

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. As coronavirus-related searches across sites spike, Yext Answers offers a solution to manage and present answers in a much more user-friendly way. .

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Albacross

JANUARY 17, 2020

For us, these are the 3 top tools for 2020 – combined they result in a very powerful lead generating tool. Although generating outbound leads is not the most fun activity, Get Prospect has helped with managing that task. We love it for its user-friendly interface that helps us quickly find the information we need. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Outgrow

MAY 21, 2020

Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? Skyword generated 9,000 social and blog posts. It also deals with business strategy and user experience design. More importantly, it also delivers digital media, user experience, and social media services.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. I believe inconsistent company content undermines consumer trust in the company.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

APRIL 13, 2017

The campaign included content in multiple formats, engaging users at different points in their journey with unique content that stood out from the competition. The Wistia video platform has taken the marketing world by storm, providing video playback, SEO, and integration features that challenger YouTube just can’t offer. . .

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

JULY 24, 2017

The campaign included content in multiple formats, engaging users at different points in their journey with unique content that stood out from the competition. This triggered logic ensures the user gets a personalized experience. . One of those pieces of content was this creative and dynamic assessment. . . HubSpot ROI Calculator.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. Since then, a microsite has been dedicated to the partnership. Past Winner of Note: "When You Move," by Digital Radish. For more categories, deadlines, and details, click here.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Webbiquity

FEBRUARY 21, 2017

Create and source user-generated content fast with simultaneous collaboration. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Pricing: free or $10 per month/$100 per year per user. 1) Storify. 7) Pearltrees.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

ClearVoice

JULY 12, 2022

Marketing in video games continues to grow and progress—especially thanks to platforms like YouTube and Twitch where gamers can spend significant amounts of time watching others play video games. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Webbiquity

FEBRUARY 24, 2015

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. through integrating your YouTube channel with your Google+ account. SEO is user experience and design. What kind of user experience ranking signals does Google take notice of?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. A web application designed to make it easy for non-technical users to create, edit, and manage a website. It does not, however, do your taxes. 44) Instagram.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

DivvyHQ

NOVEMBER 22, 2017

When you have thousands of words to produce on a weekly basis, you’re gonna need a few extra tools to streamline idea generation, team collaboration, checking character counts, and all the other pesky small stuff that can turn into death by a thousand cuts. To avoid that, here are a few tools to help you create killer text-based content.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Content Standard

APRIL 15, 2016

Change a user’s browsing experience, and you change her perception of the brand. Click here to view the video on YouTube. The message has clearly resonated: Almost half a million users have downloaded the Chrome extension. According Lehman, extension users filtered out “diet” over 3.2

Trends 40

Trends Brand Identity Branding Paid Search Agency 40

Convince & Convert

DECEMBER 30, 2015

Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. “Why” content explains in detail how something came into existence, or more generally, why things are the way they are. Microsites. Questions and Answers (Q&A).

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. “Why” content explains in detail how something came into existence, or more generally, why things are the way they are. Microsites. Questions and Answers (Q&A).

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Hubspot

JULY 21, 2015

You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. But your work is done now.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Users can click on a work of art’s title to learn more about it. Some of the best inspirational and engaging content comes from unexpected places.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98