SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. This page is also designed to generate a unique URL per email address automatically. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. If you promote a webinar on social media, set up a separate registration URL for each channel and see where the signups come in.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

The Point

FEBRUARY 10, 2010

Still, mail has its disadvantages — first amongst them: cost (comparatively, anyway) — and secondly, responding to a direct mail campaign via the Web is clunky at best: go to the PC (assuming you’re not reading your mail at your desk), type in the URL (avoiding typos), and fill out the form. Just insert Direct Mail A into Slot B.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

The Point

MAY 8, 2012

Conversely, if someone clicks on a link in an email, or enters a URL in response to a direct mail campaign, there’s a high likelihood that individual will know virtually all he or she needs to about the offer. In these situations, the landing page should simply reinforce the key selling message and get out of the way.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Biznology

JUNE 6, 2012

So we build the whole experience–from the URL through the navigation to the content, links and images–around those keywords. The new site was also built on a human-readable URL structure that enabled it to jump on the first page in Google as soon as it was launched. For example, …/software-as-a-service/index.html.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). A medium is the type of traffic visitors come from; sources are specific websites (Google, Bing, specific websites, email, or general direct URL input via a browser).

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Anything Goes Marketing

JUNE 29, 2009

Personalized URLS (PURLS): I like to think of PURLS like those place cards at weddings that have your name on it and tell you where you’re sitting. PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. What do you do? You go find your table!

Tactics 100

Tactics Automation Personalization Planning 100

Webbiquity

OCTOBER 4, 2013

Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Other company or product websites or microsites (mostly for large organizations). Let’s take a look at the three traffic sources and how you can improve them: Direct (“none”) Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Other company or product websites or microsites (mostly for large organizations). Let’s take a look at the three traffic sources and how you can improve them: Direct (“none”) Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Content Standard

JULY 19, 2016

Here are some ways easy ways to accomplish this: Microsites and Landing Pages. This is far from foolproof (as even the least tech-savvy internet user may still just go to your homepage and ignore the landing page), so microsites with unique URLs can be helpful here.

Top of Funnel 40

Top of Funnel Marketing & Strategy Marketing Strategy Digital Marketing Funnels 40

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. Users can build HTML emails, Web pages and multi-page microsites.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Moz

JUNE 10, 2020

This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time. Let your stakeholders know that you can also utilize split-testing to improve business value or internal efficiencies.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time. Let your stakeholders know that you can also utilize split-testing to improve business value or internal efficiencies.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Hubspot

SEPTEMBER 11, 2013

Create a microsite or an event fundraising page. Not only does it provide information about the event, but it also gives people a URL to share with their networks via email and social. Crowdfunding sites are a great option for creating a microsite for your event without using in-house resources to develop it.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. your URL, title tag, and meta description) appear in the search results, so are critical to getting the click. You also have a variety of tags (i.e.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

markempa

AUGUST 17, 2007

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you do via the phone? You might also find value in my recent webinar on lead nurturing relevant.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

QuanticMind

SEPTEMBER 13, 2018

Unless you run a one-person microsite, there’s too much work for one person to manage. You may need to adjust pages’: URLs. Gathering the Team and Identifying Roles. Your first step in preparing for the website redesign should be to gather a team of people who can assist with the work required. Meta descriptions. Meta tags (if used).

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

ClearVoice

MARCH 19, 2021

Landing page vs. microsite. A microsite is a mini website that is separate from the company’s main website. Like landing pages, a microsite is meant to serve a specific need — a campaign or a product or service. Unlike landing pages, a microsite always lives away from the website and contains a different URL.

Landing Pages 52

Landing Pages Microsite Ad Exchange Opt-in 52

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

MindFire

OCTOBER 21, 2020

Watch now to learn how they’ve profitably created direct mail solutions that heavily incorporate digital channels, including: Personalized URLs (“PURLs”). Highly personalized Landing Pages and Microsites. Ringless Voicemail.

Microsite 90

Microsite Paid Search Agency SMS Lead Gen 90

EMagine B2B Blog

MARCH 5, 2019

As the web grows, and search engines like Google continue to crawl more and more URLs, the need for structure is becoming increasingly important. There are 100 different industry-specific schema types, here are examples of schema usage that apply to most every hospital website and/or center of excellence microsite: Hospital.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Hubspot

OCTOBER 24, 2012

Most frequently, you’ll see repetitive keywords in the following areas: page titles, on-page copy, and in domain names/URLs. 7) They Own Lots of Domains or Microsites. Call it what you will; it’s not a good practice either way. 3) They Don’t Focus on Content. 8) They Employ Other Traditionally Black-Hat Tactics.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Webbiquity

DECEMBER 19, 2016

Most offer multiple pricing levels based on number of URLs and keywords tracked. 2) Microsite Masters. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. rank checking or rank monitoring) tools. There are SEO rank tracker tools to fit almost any budget or need. 1) SerpBook. ” — MarketingLand.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Social Campaigns Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, retweets, etc.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Vidyard

SEPTEMBER 11, 2015

When I’m using a landing page for my events, I simply drop that URL into the Facebook “Call to Action.” Creating a dedicated microsite for your event, and populating it with video interviews with key speakers, participants, and sponsors, helps people put faces and voices to your event.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Customer Experience Matrix

MARCH 25, 2012

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Biznology

MARCH 12, 2012

Sometimes your situation is even worse–your organic and paid searches go to landing pages on completely different sites, with paid campaigns going to microsites. It’s easier, because the agency running the campaign can just build up a new site, but Nick Stamoulis explains how microsites can make hurt your organic search results.

Landing Pages 80

Landing Pages PPC Paid Search Agency SEO 80

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. Just enter your website URL and you will be guided about how to go about making display ads, announcement banners,and much more.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Vidyard

SEPTEMBER 11, 2015

When I’m using a landing page for my events, I simply drop that URL into the Facebook “Call to Action.” Creating a dedicated microsite for your event, and populating it with video interviews with key speakers, participants, and sponsors, helps people put faces and voices to your event.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

When I’m using a landing page for my events, I simply drop that URL into the Facebook “Call to Action.” Creating a dedicated microsite for your event, and populating it with video interviews with key speakers, participants, and sponsors, helps people put faces and voices to your event.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

BenchmarkONE

DECEMBER 6, 2018

Let’s look at the German bike company Canyon Bicycles, which launched a microsite for their Torque model. This breaks up the single-page effect into three websites, even though the site is anchored to one URL. But what matters is doing it well, which means being thoughtful about where you’re inserting your multimedia.

Design 70

Design Marketing Websites Microsite Copywriting 70