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3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites. Do people visit both your microsite and your core site?

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The 25 Best American Mayors on Twitter

Convince & Convert

Twitter bring people closer to their peers. Twitter brings people closer to brands. Twitter brings people closer to celebrities. But Twitter also brings citizens closer to their government. Of that group, 186 mayors were on Twitter. 74% of big city mayors are on Twitter. mid-atlantic Twitter battle!).

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

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February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. .

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets. Read the whole entry. »

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Transforming Field Marketing into a Must-Have Partner to Sales

xiQ

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). Sales triggers and real-time alerts direct to your inbox.

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BMW Takes a Page from Snapchat in New Snowchat Campaign

Convince & Convert

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Once finished, designs can be shared across Facebook, Twitter, and email.

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