The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Content Standard

AUGUST 20, 2015

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. The post Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Microsite 40

Microsite Domain Content Deep Linking 40

Convince & Convert

JULY 31, 2015

During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. We also focused on Instagram, as it’s the most artistic/creative of the social networks, and Forever 21 has a massive following on there (7.5

Campaigns 154

Campaigns Microsite Display Social Networks 154

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. In 1934, Lou Gehrig was the first athlete to appear on a Wheaties box, and numerous companies have turned to social media to cast fans in ad campaigns, such as Marc Jacobs and Dunkin’ Donuts.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Marketing Insider Group

JANUARY 12, 2021

Event microsite. Social media mentions and hashtags. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications. Splash page on your event website. Logo inclusion in pre- & post-event communication. Branded breakout rooms. Branded polling/poll result pages.

Tips 301

Tips Co-Registration Microsite Pricing 301

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Contently

MARCH 31, 2017

At first, Facebook CEO Mark Zuckerberg claimed that fake news wasn’t a problem, but after weeks of intense public pressure, the social networking giant announced that it would partner with journalism outlets like ABC News and Snopes to flag fake news. million times more than the top 20 real news stories about the election.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Kevin Indig

JULY 31, 2023

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer.

PageRank 98

PageRank Microsite Comparison SEO 98

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. A great way to take this a step further is to also incorporate social media.

Campaigns 100

Campaigns Microsite Social Media Customer Surveys 100

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Social media marketing trends: TikTok’s ‘Instant Pages’ enhance quick, simple shopping experiences.

Trends 131

Trends Campaigns Planning Trade Show 131

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Email and social are typically the first channels to focus on cross-selling the two brands. Mergers and acquisitions can throw your marketing plans into chaos. It’s a high-visibility project with a tight timeline.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Blue Flame Thinking

AUGUST 5, 2021

In recent years, interest in environmental, social, and governance (ESG) investing has increased. Incorporating Environmental, Social, and Governance Criteria. Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. With the average attention span for consumers on social media being between 2.8–8 Image via BMW Snowchat.

Microsite 137

Microsite Campaigns Case Study Case Studies 137

xiQ

DECEMBER 15, 2021

In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences. Instasites (microsites designed for individualized experiences). Sales triggers and real-time alerts direct to your inbox.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Martech

FEBRUARY 7, 2024

We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. A lot of it is no-brainer stuff, but for someone who had no marketing background, and way pre-social media — it was like rubbing two sticks together in 1997.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 101

Avitage

MARCH 7, 2012

Balakrishnan) Content rules when it shares or solves, and doesn’t shill (Ann Handley) Facebook will rule (Leslie Lindeman) Track audience preferred devices Challenge of standing out within the cacophony of content Focus on syndication Content curation Get webinars “right” — viewers won’t accept mediocrity anymore – (Shelley (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Oktopost

MAY 12, 2021

One of the best reasons to start an online community is to provide customer support, mainly in the form of social proof. This purchasing incentive is significant, considering that B2B brands don’t usually have the large social media followings that big B2C companies flaunt. . Social Media . A Microsite on Your Website.

Communities 121

Communities Ad Building Brand Identity Branding 121

Sprout Social

JANUARY 12, 2023

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. Sprout Social. What are brand values?

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Brand Identity 127

MindFire

MARCH 7, 2023

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services (..)

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

xiQ

JANUARY 12, 2022

Instasites (microsites designed for individualized experiences). Outlook, Salesforce, MS Teams, and social media integration. First-party intent data and advanced analytics to individualize every interaction. Comprehensive all-in-one company profiles compiled in seconds. Sales triggers and real-time alerts direct to your inbox.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network. I would have had only slightly less disdain for the audience for these campaigns.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. Facebook is the fun social network. I would have had only slightly less disdain for the audience for these campaigns.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Social Media Case Studies' Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Heinz Marketing

APRIL 9, 2020

The same app you would have used in person can keep people engaged during your virtual event as well – especially the customized agendas, alerts when their sessions are starting, networking tools, social integrations and more. Would you create subgroups for birds-of-a-feather attendees and profiles?

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Adobe Experience Cloud Blog

MAY 13, 2019

Check out this email by Social Media Examiner. While you have no control over the people who have followed or liked your social media page, you are the OWNER of your ( organically built ) email list. With both email and social channels, you have to be sure to adhere to the rules and regulations of each region and channel.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

PathFactory

JUNE 21, 2023

Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.). Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.).

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80