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The Winter ’22 Release Preview Is Here

Salesforce Marketing Cloud

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B. Engage with your customers.

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Users can build HTML emails, Web pages and multi-page microsites. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Well, one reason is cost.

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Only B2B - Untitled Article

Only B2B

This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot. In past years they have created ab quality readers helping the publishers to successfully promote new content ventures like microsites.

Digg 89
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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. The systems have very low starting prices tailored to low volumes.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

Most systems integrate well with SalesForce.com, but also others. Landing pages are microsites that promote specific products/services with call-to-action web forms. Those leads may also be routed to specific salespeople. Where email programs have nice email design modules, MA systems also include unique landing page creation modules.