xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Build portals or microsites to connect with your clients.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

xiQ

DECEMBER 15, 2021

Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. Since March 2020, digital interactions with sales reps went up by 41%. Leverage neuroscience and ai to help sales grow. Sales triggers and real-time alerts direct to your inbox.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. Bonus: Print is an important part of their success.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Build portals or microsites to connect with your clients.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Marketing Insider Group

JANUARY 12, 2021

Event microsite. A virtual exhibition provides warm opportunities for lead generation and sales. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications. Splash page on your event website. Social media mentions and hashtags. Branded breakout rooms.

Tips 299

Tips Co-Registration Microsite Pricing 299

xiQ

MAY 14, 2020

May 14, 2020 - xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Driven Engagement (PDE). Personality-Based Sales empowers B2B Sellers to better understand buyers, what motivates them, and what drives their decisions. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Seismic’s years of market leadership and strong financial position have enabled it to build the most comprehensive solution in the marketplace… The Forrester Wave : Sales Content Solutions, Q4 2022.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

xiQ

APRIL 4, 2022

About xiQ’s Personality-driven Sales and Marketing Platform. xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. About xiQ’s Personality-driven Sales and Marketing Platform.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

The Point

DECEMBER 16, 2013

By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads. But effective to the point that they generate 71% of all sales leads? Want to guess how many of those leads arrive via our clients’ Websites? Virtually none. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Salesforce Marketing Cloud

AUGUST 27, 2021

In this video, you’ll see how a bank analyzes sales calls to train reps more efficiently with Einstein Conversation Insights Enhancements , simplifies document workflows with Digital Process Automation , and quickly builds personalized chatbots with Einstein Bots Enhancements. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. What MDC Dot really does is serve organizations that wrangle a herd of independent sales people, like financial advisors or direct sales representatives. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PBE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PDE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 118

Design Account Based Marketing Personalization Planning 118

MindFire

JULY 13, 2021

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Televerde

SEPTEMBER 22, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar, Sales and Marketing Alignment -you’re as close to sales now as you’ve ever been , October 1, 2020. Here’s a statistic that is guaranteed to make marketers nervous: some 80% of content that marketers create goes unused by sales.

Planning 52

Planning Microsite Deliverability Barriers 52

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? Microsites are also powerful lead generation tools. Guest Post by Lauren Carlson, SoftwareAdvice.com.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

AUGUST 18, 2020

6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs. charge per attendee plus 20% of the ticket sales (with) no upfront costs.” Pricing: contact vendor. Pricing: contact vendor. Communique. Pricing: contact vendor. Virtway Events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Martech

JULY 11, 2022

Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. The offer is especially attractive if you’re building a site or microsite on a different domain. Details are below: Launching a new site? HubSpot wants you! Check these out.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

MindFire

MARCH 7, 2023

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

PathFactory

JUNE 21, 2023

Best practices to implement: Adding a CTA button to encourage immediate action (for example, ‘request a demo’, ‘speak with sales’, etc.). Leveraging QBR reports to understand sales readiness metrics. Adding CTA buttons to encourage immediate action (request a demo, speak with sales, etc.)

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Oktopost

MAY 12, 2021

For instance, members enjoy real-time product updates, faster tech support (for troubleshooting), increased response time from the sales team, early awareness for product launches, and a front-row seat for company updates. . Quick sales and short-term nearsightedness are not the desired outcomes for creating a brand community. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Heinz Marketing

APRIL 9, 2020

And as with a lot of real-time pivots happening across marketing and sales teams right now, I expect some of these to be successful and stick around much longer than the coronavirus. Create a Slack “microsite”: If you were to create a Slack channel with subgroups just for your event, what would it look like?

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PDE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 62

Design Account Based Marketing Personalization Planning 62

Salesforce Marketing Cloud

DECEMBER 7, 2022

Closing sales requires the ability to develop trust and personalize the way you communicate. Personas are crucial to just about any role—sales, marketing, product, design, and more. This includes subject matter experts, sales agents, customer success teams, and others. presentations, demos, videos, mockups, microsites, etc.).

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. You can even download the codes for this microsite from a link they provided on Tim Ferriss’s site, here.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Switching gears from sales to marketing was not effortless from Christine’s perspective. Although she is a SaaS company co-founder and a chief revenue officer, she has profound marketing experience. Can I add value?

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SmartBug Media

AUGUST 31, 2020

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads. Bonus: Make Review Acquisition Part of Your Overall Strategy.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Define Your Lead Stages & Sales Process. Sales and marketing alignment. Scale Your Marketing. Work smarter, not harder!

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. The post Introducing Contently Live appeared first on The Content Strategist.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122