Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Prospective buyers are overloaded with information.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

NuSpark Consulting

DECEMBER 5, 2011

Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. d) Lead Scoring for Mapping Prospects’ Interests. f) A/B Testing. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

APRIL 9, 2009

Prospects didn't get any information unless they went via the sales person; it was very Sales 1.0. Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. My first recommendation would be to create content that is of value to prospects.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Martech

OCTOBER 4, 2022

Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. However, post-production adds to the time required to create presentations.

Enterprise Management 113

Enterprise Management Marketing Management Budget Programs SIC 113

WebMarketCentral

JULY 30, 2007

Keep in mind that humor is more difficult to do well, and while a very amusing video may be widely shared, it may not pick up a lot of viewers who are actually qualified prospects. An interesting variant of online video games is industry-related trivia games, with prospect-qualifying questions mixed in.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Personal messages in your handwriting show you made an effort and value them. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Prospective buyers are overloaded with information.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

DECEMBER 6, 2007

and new prospects. For new prospective buyers, develop a separate plan for each micromarket (e.g. Next, ask the question: what do these prospects need in order to buy from me? hospitals, insurance companies and community banks, all of which buy very differently). NOT "what do I need to sell to them?").

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Sourcing B2B Content For Marketing Strategy!

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

DECEMBER 16, 2013

Prospects who are only in the beginning stages of their research are probably not ready to receive a "buy now" offer from you. Interviewing your prospects and customers and developing buyer personas are great ways to identify topics and areas that appeal to your buyers. Microsites. 3) Don''t forget about context. 1) Start small.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. They started by videotaping trade show exhibitors booths and attaching the video to HTML floor maps. When we say “virtual conference,” we don’t just mean webinars.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Hubspot

JULY 21, 2015

But I've never combined the two -- maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too daunting. Managing other design needs such as presentations, signage, and trade show collateral as needed. Research Reports - Often presented as a gated PDF, or an ungated microsite.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28