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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing. Back in February, Day released its 5.3

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. Studios use these for virtually every major film release; B2B marketers can do the same for key product areas.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Also, collaboration with partners can be useful: if you have complementary products you can develop a joint webinar of whitepaper. In my opinion, the first step is to look at the vendor's marketing expertise.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. Oh, wikis are a pain. I left out wireframes just so wikis could be last.).

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

This person is accountable for seeing a campaign, promotion, product launch, or asset creation all the way through, and involves the right people to make that happen. Microsites. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. If you want to product more content, you need to make it a priority.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Product Review. Microsites. Failures and What Not to Do.