Marketing Insider Group

JANUARY 12, 2021

Event microsite. Here are some ideas to explore for these packages: Digital Resources: This enables the display of marketing content and links to online resources that attendees can click to view or download to learn more about their products and services. Email communications. Splash page on your event website. Branded breakout rooms.

Tips 307

Tips Co-Registration Microsite Pricing 307

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Surveys often contain several questions about a particular product, company, event, etc.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Salesforce Marketing Cloud

AUGUST 27, 2021

After October 11, you will have access to hundreds of globally available products and features. Next, cozy up with the Innovation Spotlights , two integrated product journeys showcasing the latest products and features across the Customer 360: Improve employee performance and grow your business. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Contently

MARCH 31, 2017

Search and social algorithms incentivize the production of viral fake news stories at a faster rate than fact-checkers can keep up. I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. Facebook and Google now drive the vast majority of traffic to publisher sites.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Martech

FEBRUARY 15, 2024

Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content.

Work Management 87

Work Management Brand Identity Branding Marketing Management 87

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product.

Trends 131

Trends Campaigns Planning Trade Show 131

Kevin Indig

JULY 31, 2023

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer.

PageRank 98

PageRank Microsite Comparison SEO 98

Salesforce Marketing Cloud

JUNE 21, 2023

Gain a foundational understanding of the new tech To design for a product you need to first understand the domain. Want to Design a Lovable Product? Learn What Questions to Ask Ujjwal Dubey We studied the factors that affect product adoption and created a decision-making strategy to help teams spot potential barriers.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Kevin Indig

SEPTEMBER 11, 2023

Example 2 : Compare a category of products or content that’s untouched with an optimized one. Scalable levers are things you can create or optimize infinitely (theoretically); unscalable levers have a ceiling of SEO traffic growth.

Forecasting 114

Forecasting SEO Microsite Domain 114

Blue Flame Thinking

AUGUST 5, 2021

In fact, a study released by EY late last year reported that the number of investors adding ESG products to their portfolios almost doubled from 2019. Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

xiQ

JANUARY 12, 2022

“xiQ provides direct visibility into the interactions of my customer with campaigns and gives our sales teams the ability to understand our customer’s personality profile to create messaging that resonates,” stated Donna Yassay, VP Data Center Product & Solutions Marketing at XILINX. Explore xiQ Workbench.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Martech

FEBRUARY 7, 2024

I was working with marketing and with the engineering team, building a product. We’d get brought in to help, whether it was for a microsite or a larger project. And then I got a job at a startup, back in the original Internet boom — late 1990s, early 2000s. I think that’s what really introduced me to marketing.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 101

Webbiquity

AUGUST 18, 2020

Best known as the premier provider of enterprise-class live event production and management platforms, G2Planet also provides a virtual event platform designed for larger organizations with sophisticated needs. It’s developed with HTML5 for a seamless mobile experience, and offers enterprise-grade security. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. To see the releases in development, Hubspot has recently updated its product roadmaps for 2022, which you can find at the bottom of this page, beginning with Sales Hub. The only risk is the time you’ll invest evaluating the platform.

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Oktopost

MAY 12, 2021

That includes building up hype for your next product launch, interacting with other satisfied customers, and educating themselves about your products and services before making a purchase. 27% of consumers use dedicated brand communities to research a product or service before purchasing. Set Your Goals and Metrics.

Communities 121

Communities Ad Building Brand Identity Branding 121

Biznology

MAY 16, 2018

Sol was the product owner. Since then, I have worked on more than a dozen agile teams, and served as product owner for several of them. But the idea of a minimum viable product has a larger barrier of entry. Here I described three hacks that have worked for me, especially on teams that create microsites.

Design 163

Design Work Management Marketing Management Microsite 163

PathFactory

FEBRUARY 1, 2023

Reviewers unanimously considered the software a good value for the price, while 93% said they were happy with the feature set and would buy the product again. Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of B2B technology products. 10 for support.” With an overall trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

ClickDimensions

APRIL 16, 2020

Or perhaps your organization will focus more heavily on selling certain products and services that better suit the times than others. Consider the possibility that while a segment of your audience may no longer need your products or services, another new audience may have emerged. Document how audience behaviors have changed.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Anything Goes Marketing

MARCH 24, 2007

Have you ever been miffed when trying to test out a product from a website? I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! It's time to think outside the box on how you can show off your products and services. back to the microsite.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Heinz Marketing

APRIL 9, 2020

Create a Slack “microsite”: If you were to create a Slack channel with subgroups just for your event, what would it look like? Gamify the event: Create a scavenger hunt for attendees to find clues, submit a final product and be entered in a drawing for prizes. What about putting Easter eggs on your Web site?

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Content4Demand

MAY 21, 2020

Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Adobe Experience Cloud Blog

MAY 13, 2019

You can send behavior-based emails that are triggered after the subscriber performs a particular action—be it purchasing a product or downloading a resource. Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. Instilling trust is a vital part of omnichannel communication.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Salesforce Marketing Cloud

DECEMBER 7, 2022

These insights translate into details such as: segment or group fictional name, job title, and responsibilities Jobs To Be Done demographics (age, education, family background) how the product solves for pain points goals the product helps achieve environmental factors (e.g. presentations, demos, videos, mockups, microsites, etc.).

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. However, what is exciting and new is how Sprite fused technology, social media, and product placement to captivate the attention of a largely millennial audience.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

Convince & Convert

DECEMBER 11, 2015

Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. By enlisting their agency Portal A to provide production assistance, the YouTube stars could push their own limits, try new things, and ultimately flex their creative muscles.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring. Eric Serdar, Snr.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SmartBug Media

AUGUST 31, 2020

Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. When you perform a Google search for your favorite product, service, or business category (e.g.,

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won't be ready when the product ships. A blogger will trip you up with questions about capabilities in a product that you never even knew existed. Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won''t be ready when the product ships. A blogger will trip you up with questions about capabilities in a product that you never even knew existed. Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

Convince & Convert

MARCH 12, 2015

Organic Valley is known for advertising more focused on the company’s mission and differentiating itself through quality of its products. The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com. With your help, we can continue to Save the Bros, one bro at a time.”.

Organization 133

Organization Planning Microsite Case Study 133

SnapApp

MAY 10, 2011

Product managers must have a deep passion for well-executed products. The majority of my career I was forced to use PC products. I ended up buying a MacBook Pro and told myself I would give it two weeks to make sure I could get it to operate in the corporate environment and for me to be highly productive. productive?

Product 48

Product Microsite Terms and Conditions Viral Marketing 48

Seismic

NOVEMBER 7, 2022

It is a special time for us here at Seismic – after months of submissions and briefings we got to see how our product and strategy stack up through a rigorous lens of 33 evaluation criteria. This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. Once sent, the finished product arrives via e-mail to the recipient, where they can view the card and decide to take the hint.

Microsite 135

Microsite Case Study Case Studies Social Media 135

Sprout Social

MARCH 10, 2021

Especially if your product, service or industry is more dry or technical. That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. So how does Zendesk do it? How do they create B2B SaaS content that feels “warm?” Make it yours. Make it yours.

Work Management 91

Work Management Marketing Management B2B Thought Leadership Microsite 91

Martech

JULY 9, 2021

Pinterest partnered with the production studio Unit9 to implement a technical, immersive 360 test drive experience. Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. Our goal was to have audiences be able to experience all the amazing features of the ID.4

Advertising Agencies 86

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 86

Convince & Convert

NOVEMBER 6, 2015

Instead of focusing solely on its products, Lean Cuisine tapped into a broader, more inspiring mission that its customers could get behind. From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136