Content4Demand

MAY 21, 2020

Vinas and Esposito suggested doing a content audit and shared an example of a financial data company they worked with to help identify content gaps by color-coding content based on whether it’s reusable (green), potentially reusable (orange) or when there are gaps (red). This can set the stage for upselling later on in the buyer journey.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Webbiquity

AUGUST 18, 2020

HeySummit simplifies the process of producing an online summit, making it easy for your attendees to register and discover your content. This was the third in a series of four posts focused on remote work technologies. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Simply fill in a few basic questions, including your name, the type of trip you’re taking, who you are traveling with (family, couple, friends), the dates you’re away, and who at work will be covering for you. Keep the Relationship Going.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. What was the process like? And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They removed all ambiguities to how this program works.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Buffer

NOVEMBER 22, 2022

Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. ” If all your content is primarily subject to the place(s) you work, it only furthers your employer’s interests.

Rules 112

Rules Personalization Brand Identity Branding 112

SmartBug Media

DECEMBER 27, 2021

Do I get to work with cool people? But sometimes, what you want to know is what happens when you tinker with processes. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. Can I add value?

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. We take it a step further by also sharing the process we followed to refresh Sprout’s values. When we refreshed our brand values in 2018, Sprout’s leaders followed a pretty rigorous process because they knew how important it was to get them right.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. Through the company’s work and the advocacy of others, the support seems to be working. The process of researching and finding treatment can be lonely. The content allows experts to describe what inspires them to get up and go to work every day.

Creativity 134

Creativity Examples Content Marketing Planning 134

Avitage

AUGUST 7, 2013

In fact, new technology often requires organizational change, new skills and increased work in the short term. Each are significant categories in their own right, with supporting requirements that often involve people and skills, process and technology components. The following is a checklist of demand management success competencies.

Demand 120

Demand Work Management Microsite Landing Pages 120

Content4Demand

JANUARY 12, 2021

With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. However, having basi c knowledge of UX best practices can create a smoother content creation process and also create a better product. Here are some ways to integrate UX more into content workflows and processes: .

Microsite 70

Microsite Content Interactive Marketing Design 70

Launch Marketing

JANUARY 24, 2018

Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

SmartBug Media

JULY 22, 2020

Marketing automation —as the name implies—uses technology to automate some of the repetitive and time-consuming work marketers frequently engage in, such as creating and sending emails. Define Your Lead Stages & Sales Process. Work smarter, not harder! Sales and marketing alignment. Sales and marketing alignment. Newsletter.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Salesforce Marketing Cloud

DECEMBER 7, 2022

However, there’s still the work of putting it all together and deciding what’s most important to include. presentations, demos, videos, mockups, microsites, etc.). Spending Smartly on Tech Is Key in a Downturn – Here's How You Can Do It. 6 min read. Creating the Personas. Determine Key Personas.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convince & Convert

MARCH 3, 2016

CEO Tony Hsieh could easily decide to give all Zappos employees every Leap Year off, but why not inspire other leaders and companies in the process? From leveraging Change.org to a dedicated microsite with stats on how many extra hours we’re working in a Leap Year or our lifetime, there’s a clearly defined argument for the cause.

Microsite 92

Microsite Stats Newsletter Education 92

Litmus

FEBRUARY 21, 2022

Make sure that your campaign experience is consistent if a prospect or customer sees an ad or gets an email, and they click through the microsite. And we’re soon going to be working and living in a post third-party cookie world. . What are some strategies that organizations can take now to get ready for the big privacy shifts?

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

KoMarketing Associates

DECEMBER 21, 2015

Those shades can make almost anything else “work.”. Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

ClearVoice

JANUARY 30, 2020

When I had a connection to the prospective client, these emails would sometimes work. The case study is from the vendor/partner’s POV and allows more room to go in-depth on their process and results. It’s a great way to show work, because you can share all sorts of things : How did you come up with the idea, and why?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Crimson Marketing

JULY 23, 2015

To develop that relationship, Marketing needs a process in place to score leads. By working with the inside sales team, Marketing can further qualify leads. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. You’ll be working with a multi-tier scoring model; keep your calculator nearby! Let’s break it down further.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

SnapApp

MAY 24, 2016

75% of marketers said sales enablement content makes a moderate to significant contribution to the sales process. To really maximize sales enablement content, you need your content to be doing the work for you. And what’s more: Three-fourths see it as valuable, essential material. Examples of Interactive Sales Enablement Content.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Bluetext

MAY 22, 2023

However, to make a memorable impact during the admissions process, many schools are taking courageous steps to graduate toward bold branding. The University of Virginia Darden School of Business’s “Put Your Why To Work” campaign is one noteworthy example timed with the opening of their Rosslyn outpost.

Education 26

Education Brand Identity Branding Microsite 26

ClearVoice

JANUARY 30, 2020

When I had a connection to the prospective client, these emails would sometimes work. The case study is from the vendor/partner’s POV and allows more room to go in-depth on their process and results. It’s a great way to show work, because you can share all sorts of things : How did you come up with the idea, and why?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

ClickZ

AUGUST 27, 2020

Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Internal capabilities and processes – often between marketing, product, and development teams lead to reduced time to market, ineffective and out of date offers, and lagging ROI. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Convert

JULY 28, 2021

Google has been working hard to ensure their users have good experience using their search interface as well as third-party pages that Google is serving. What it means to the future of SEO is that it needs to be better integrated with web design and web development processes. Usability is Becoming Part of SEO.

SEO 145

SEO SERP Trends Keywords 145

KoMarketing Associates

OCTOBER 16, 2012

One guiding principle comes to mind when evaluating whether or not an SEO tactic will work for our organization or our clients. Will this SEO tactic work within the marketing strategy of the organizations involved? If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e.,

Tactics 120

Tactics SEO B2B Marketing Planning 120

PureB2B

JANUARY 14, 2019

Work together to find out the best strategies that work for your company. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”. Targeted Content. Fact: value tailored content. Targeted content supports the customized nature of ABM.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. The best SEO tools encompass a number of modules that cover the entire process, from keyword research, and identifying site code issues, to blog and directory research for backlink management.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

PureB2B

JANUARY 14, 2019

W ork together to find out the best strategies that work for your company. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. Targeted content. Fact: value tailored content. Targeted content supports the customized nature of ABM.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

APRIL 2, 2017

You can also build a microsite with landing pages that capture lead data. Offering freebies or incentives to encourage advocacy will work to enhance customer loyalty and generate more leads. Include a link to your landing page or blog that leads them to sign up and provide their email address. Create Valuable Content. Blog, blog, blog!

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. To the right is a short video our team created using Animoto to showcase our agency’s recent client work. The process was remarkably simple and hassle-free.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Vidyard

OCTOBER 9, 2014

65-90% of the buying process happens before a prospect even raises their hand. How do you possibly help a prospect through this large portion of the buying process before having any detailed information? But Susie and Frank will see the same greeting, since they work for the same company. So…Does it Work?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

Tactics Automation Personalization Planning 100

Industrial Marketing Today

APRIL 23, 2012

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” It is not just about facts and figures, engineers want content marketing to talk about challenges and issues that they face in their work life on a daily basis.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

RebelMouse

FEBRUARY 28, 2019

Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40