xiQ

JANUARY 12, 2022

Instasites (microsites designed for individualized experiences). Small Business Grid® Report for Sales Intelligence. Key capabilities of xiQ’s proprietary AI-powered platform: Personality-driven insights for one-to-one sales playbooks. SmartSourced Content that drives 10x engagement. Sales triggers and real-time alerts direct to your inbox.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Curation 118

Oktopost

MAY 12, 2021

Defining the desired outcomes for your brand community upfront will help you to manage this iterative trial-by-error process. . A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. Engaging your community is an ongoing process.

Communities 122

Communities Ad Building Brand Identity Branding 122

The ROI Guy

MARCH 13, 2010

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

Microsite 40

Microsite ROI Features Tools 40

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. While many of us need to write up an out of office message before a vacation, how many enjoy or think much about the process? Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. What was the process like? And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Content4Demand

MAY 21, 2020

Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. Whom do they trust?

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Webbiquity

AUGUST 18, 2020

HeySummit simplifies the process of producing an online summit, making it easy for your attendees to register and discover your content. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Pricing: $100/$360/$680 per month. Pricing: contact vendor. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

MAY 16, 2018

The agile hack is to chunk up the process into draft, editing, review, etc. For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. Bug testing, integration, regression testing, UX testing, etc.,

Design 163

Design Work Management Marketing Management Microsite 163

Avitage

AUGUST 7, 2013

Each are significant categories in their own right, with supporting requirements that often involve people and skills, process and technology components. The following is a checklist of demand management success competencies. Click image for a larger view.)

Demand 120

Demand Work Management Microsite Landing Pages 120

Content4Demand

JANUARY 12, 2021

With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. However, having basi c knowledge of UX best practices can create a smoother content creation process and also create a better product. Here are some ways to integrate UX more into content workflows and processes: .

Microsite 70

Microsite Content Interactive Marketing Design 70

SmartBug Media

DECEMBER 27, 2021

But sometimes, what you want to know is what happens when you tinker with processes. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Launch Marketing

JANUARY 24, 2018

Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. The benefits were clear — no vague promises and processes.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. We take it a step further by also sharing the process we followed to refresh Sprout’s values. When we refreshed our brand values in 2018, Sprout’s leaders followed a pretty rigorous process because they knew how important it was to get them right.

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Brand Identity 128

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. The process of researching and finding treatment can be lonely. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses. Johnson & Johnson has created a comprehensive resource center.

Creativity 134

Creativity Examples Content Marketing Planning 134

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Buffer

NOVEMBER 22, 2022

Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Get started today !

Rules 112

Rules Personalization Brand Identity Branding 112

Seismic

NOVEMBER 7, 2022

Since 2016, Forrester has been covering sales enablement technology through the Forrester Wave process under various category names. The landscape has certainly changed, with only 3 providers still standing as independent entities from 2016 to this 2022 Wave report.

Enterprise Management 52

Enterprise Management Forrester Marketing Management Microsite 52

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. When was the last time you read a white paper that added real value to your research process? Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

xiQ

APRIL 4, 2022

xiQ’s proprietary platform focuses on enabling the most important part of selling – engaging every buyer at every stage of the buying process. G2 defines Sales Intelligence Software as solutions that “help companies use internal and external data to increase sales and improve sales processes.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Litmus

FEBRUARY 21, 2022

Make sure that your campaign experience is consistent if a prospect or customer sees an ad or gets an email, and they click through the microsite. Ensure you’re giving your team’s different business units the opportunity to build awareness with your prospects. Discover the irresistibly small ways to be agile. Start Today.

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

Salesforce Marketing Cloud

DECEMBER 7, 2022

presentations, demos, videos, mockups, microsites, etc.). Personas enable customer-centricity throughout the sales and marketing process—deeply knowing the audience, what they most care about, and how to discuss your product in a way that resonates. At Q Branch, we use personas to tell the story of our customer’s transformation.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convince & Convert

MARCH 3, 2016

CEO Tony Hsieh could easily decide to give all Zappos employees every Leap Year off, but why not inspire other leaders and companies in the process? From leveraging Change.org to a dedicated microsite with stats on how many extra hours we’re working in a Leap Year or our lifetime, there’s a clearly defined argument for the cause.

Microsite 92

Microsite Stats Newsletter Education 92

SmartBug Media

JULY 22, 2020

Define Your Lead Stages & Sales Process. This is the process your prospects go through to become aware of you and your offerings, consider if you’re the right fit, and ultimately decide whether or not to move forward. Use a smart CTA to send them back to that community’s page or microsite. Sales and marketing alignment.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

The Lead Agency

APRIL 6, 2020

Challenge 2: Updating Service Methods Limitations to the number of people who can currently gather together have made it impossible for most businesses to continue with their usual processes. This allows your business and others that were sponsoring or planning on attending the event to interact and extract value from each other.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. Complicating the coding process is the fact that interactivity isn’t supported in all email clients. But first things first. Interactive Email Opportunities. Email interactivity isn’t supported everywhere. That’s a game-changer.

Microsite 82

Microsite Landing Pages Eye-Tracking Click Rate 82

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. Let’s break it down further. From lead scoring to customer scoring.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Bluetext

MAY 22, 2023

However, to make a memorable impact during the admissions process, many schools are taking courageous steps to graduate toward bold branding. Watch the brand story: [link]  Another example, Bluetext client GMAC , took on bold updates to improve the usability and engagement of their MBA microsite CallingAllOptimists.com.

Education 26

Education Brand Identity Branding Microsite 26

SnapApp

MAY 24, 2016

75% of marketers said sales enablement content makes a moderate to significant contribution to the sales process. Positioning assessments, polls, or quizzes to allow the lead to learn something about themselves or their organization in process is a much less “salesy” experience. Examples of Interactive Sales Enablement Content.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Crimson Marketing

JULY 23, 2015

To develop that relationship, Marketing needs a process in place to score leads. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. We like to think of it as “introducing an opportunity to Sales.”

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

ClearVoice

JANUARY 30, 2020

The case study is from the vendor/partner’s POV and allows more room to go in-depth on their process and results. What was your creative process? In this case, you can prove that you did the work by showing the brief the client gave you, your process behind creating the pieces, and the resulting work.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. The best SEO tools encompass a number of modules that cover the entire process, from keyword research, and identifying site code issues, to blog and directory research for backlink management.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

KoMarketing Associates

OCTOBER 16, 2012

If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., If done correctly, with appropriate marketing strategy in mind, guest blogging can be a win-win for both organizations as well as the individuals involved in the process.

Tactics 120

Tactics SEO B2B Marketing Planning 120

PureB2B

JANUARY 14, 2019

Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. With this marketing model, you’ll be able to show prospects how much value your service will be to them, increasing your conversions in the process. Go the extra mile with personalization.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72