xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. REDWOOD CITY, Calif., Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

Design 118

Design Account Based Marketing Personalization Planning 118

Seismic

MAY 17, 2023

Chances are, it stood out because the content was personalized for you and your organization. Content personalization isn’t unique to that isolated experience. Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. Think about the best presentation or pitch you’ve ever received.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Tomorrow People

MAY 26, 2021

Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. With attendees no longer limited to in-person visitors, Fast Forward has leapt outside of Belgium. From physical to digital – forced online due to the pandemic. See how we could accelerate your go-to-market.

Microsite 156

Microsite Digital Transformation Advertising Agencies Planning 156

xiQ

MAY 14, 2020

May 14, 2020 - xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Driven Engagement (PDE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. REDWOOD CITY, Calif.,

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. REDWOOD CITY, Calif., Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

Design 62

Design Account Based Marketing Personalization Planning 62

Martech

MAY 2, 2022

They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. ” “I can’t create microsites without IT intervention.” In either case, publishing’s a snap in this simpler environment than their enterprisey WCM system.

Enterprise Management 96

Enterprise Management CMS Development Microsite Marketing Management 96

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Marketing Insider Group

JANUARY 12, 2021

Event microsite. It can also offer a chat feature and a waiting room so that representatives can connect with one person at a time. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications. Splash page on your event website. Social media mentions and hashtags.

Tips 307

Tips Co-Registration Microsite Pricing 307

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Imagine this: You run a SaaS social media management company.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Contently

MARCH 31, 2017

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all. So how does that impact the way content marketers operate?

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Salesforce Marketing Cloud

AUGUST 27, 2021

In this video, you’ll see how a bank analyzes sales calls to train reps more efficiently with Einstein Conversation Insights Enhancements , simplifies document workflows with Digital Process Automation , and quickly builds personalized chatbots with Einstein Bots Enhancements. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Based on these insights, marketers can gauge which content is resonating most with their audiences to personalize their campaigns.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Bound360

FEBRUARY 5, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we determined which data sources feed personalization plays. Next, we’ll describe how to develop personalization tactics that best engage your prospects. Embedded tactics are the subtlest delivery of personalization.

Website Personalization 49

Website Personalization Webinar Metrics Personalization Marketing Websites 49

xiQ

JANUARY 12, 2022

xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. About xiQ’s Personality-driven Sales and Marketing Platform. xiQ, the pioneer of Personality-driven Sales and Marketing, developed its platform to solve these problems and more.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Martech

FEBRUARY 7, 2024

We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. We’d get brought in to help, whether it was for a microsite or a larger project. A: Actually, I think it was more about getting my band on the web.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 106

Martech

FEBRUARY 15, 2024

Perhaps this project is the leverage you need to get that personalization project approved. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. Back-end CMS, personalization, and CRM systems are messy. Think future-forward.

Work Management 92

Work Management Brand Identity Branding Marketing Management 92

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. However, once the omicron variant scaled back in-person attendance even more, the company went all-in on Samsung 837X — a digital world that can be virtually explored.

Trends 131

Trends Campaigns Planning Trade Show 131

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples. Creepy -- or great marketing? The Example.

Personalization 100

Personalization Brand Identity Branding Planning 100

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Webbiquity

AUGUST 18, 2020

Attendees can move in and out of rooms just like an in-person event. Teooh allows you to create and attend virtual gatherings as a personalized virtual reality (VR) avatar, to interact with and grow your community. Hopin is a virtual venue with multiple interactive areas. Events can be free or you can sell tickets. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

MindFire

MARCH 7, 2023

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. We've found that people have responded better to offers that contain a personalized URL (such as www.fun.com/yourname ).

Tactics 100

Tactics Automation Personalization Planning 100

Customer Experience Matrix

MAY 12, 2015

Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Plus, most consumers are more likely to view a personalized message from a friend, making the five seconds that much more captivating.

Microsite 137

Microsite Campaigns Case Study Case Studies 137

ClearVoice

APRIL 15, 2020

More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. As we look at a post-pandemic world, the sobering reality is: Never before have so many in-person industry events been at risk.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. Attributing opens to a person or bot is tricky business, and HubSpot admits that “as it is not possible to accurately attribute unreliable opens to a bot or an actual recipient, the Adjusted open rate is an estimation.

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Bluetext

JANUARY 13, 2019

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. At the same time, marketers know that their efforts at personalization have not kept up with customer demands. We want to feel special. We want to feel heard. The Race is On. Overwhelming Data.

Personalization 32

Personalization Planning Work Management Marketing Management 32

Adobe Experience Cloud Blog

MAY 13, 2019

This implies that marketers must create a personalized and consistent customer experience irrespective of the platform through which the customer engages with the brand. With the help of artificial intelligence, you can micro-segment lists and hyper-personalize your emails. Check out this email by Social Media Examiner.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Heinz Marketing

APRIL 9, 2020

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. This is, of course, tricky. In no particular order: Use the mobile app!

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Litmus

FEBRUARY 21, 2022

With the impending loss of the third-party cookie , the demand for personalization , the growing number of platforms and channels, and the increased need for agile marketing , brands struggle with the best ways to be effective and authentic in their approach. What can companies do to create personalized engagements that customers expect?

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Convince & Convert

JULY 31, 2015

During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites.

Campaigns 154

Campaigns Microsite Display Social Networks 154

SendX

MAY 30, 2019

Before their pre-launch week, founders of Harry’s talked to more than 100 people, in person. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. The shaving startup’s employees sent out personalized email messages to everyone on their contacts list.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

PathFactory

JUNE 21, 2023

We’ve well stocked our content pools and organized content so it can appear as personalized as possible. Using microsites as part of an ABM nurture strategy for top tier accounts. We continue to decrease our time to important success metrics like lead to conversion.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52