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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness. Merchandise that stands the test of time. Like this post?

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. With Commerce Cloud ’s newest product recommendation tools, Complete the Set , merchandisers for all brands — big or small — can reap the rewards of AI.

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How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. He added: “The integration gives them the tools to work really smart. Organizationally, the merchandisers are the keepers of the data generated by Discovery.

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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Proper application of Thought Leadership-based content begins with development of a content merchandising strategy, involving two basic questions: What measurable outcomes do we want our Thought Leadership to achieve (other than having people think we’re smart)?

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. How are you applying AI to make the customer experience work for you?