Trending Sources

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, Nicolas Franchet, Facebook’s Head of Retail and E-Commerce, Global Vertical Marketing, shares the nuances of the three online marketing components he says matter to digital media strategy for retailers. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook. Digital Marketing Podcasts

The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain]

Vertical Response

The grand prize winner also receives a premium Google domain, printed business cards, letterhead, and envelopes, a rollup banner, and other branded merchandise. Enter for your chance to win. © 2015, Vertical Response Blog. The post The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain] appeared first on Vertical Response Blog. For free? Enter now !

From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts

Vertical Response

For example, an email newsletter with spring cleaning tips or an offer for a Mother’s Day discount on select merchandise will appeal to customers with information that’s relevant to them at this time of year. 3. The post From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts appeared first on Vertical Response Blog. It’s spring cleaning season — time to air out closets, clean house, and switch your wardrobe for warmer weather. Spring gives you a chance to breathe new life into your email campaigns. Update the look.

Email 39

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure.

How the Internet of Things will change in 2016

Biznology

There are a number of areas, including consumer devices, merchandising, and IoT services that will all see growth because of the expansion of IoT technologies and reach. Business: Vertical-Specific. Business: Vertical-Specific. It seems they could be increasing exponentially from here on out. According to Gartner Inc.’s forecasts, 5.5 This is a 30 per cent increase from 2015.

Skip Marketing 101 and Read This Instead

Vertical Response

Starting a rewards program can be as simple as offering a punch card that rewards shoppers with merchandise after they fill the card. The post Skip Marketing 101 and Read This Instead appeared first on Vertical Response Blog. As a small business owner, you understand how complicated running a business is. You’re the chief operating officer, bookkeeper, recruiter, trainer, top salesperson, office manager, and head of marketing — which is why you don’t have time to sit through a Marketing 101 class. Not marketing is not an option. Not sure where to start?

Can B2B Social Media Marketers Keep Up With Kim Kardashian?

KoMarketing Associates

When web browsing, most people skim a page twice horizontally, then vertically down the left. In an effort to boost engagement on Facebook, Kim often advertises discounts and free giveaways, giving her loyal followers a chance to win branded merchandise. Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Kim K.’s online

Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes

Vertical Response

” Marie Rochele Devenny sells Irish Moon’s merchandise online and at Irish festivals in her area. The post Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes appeared first on Vertical Response Blog. Congratulations to the winner of the 2016 Everything Holiday Sweepstakes! Marie will receive a free year of Pro email marketing. ” she said.

40 Brilliant-but-Easy Ways to Build Your Email List

Vertical Response

Invite visitors to vote on which video should win a cash or merchandise prize. The post 40 Brilliant-but-Easy Ways to Build Your Email List appeared first on Vertical Response Blog. Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. If you don’t, this article is for you. Read on for the most effective and creative ways to build your email list. Without a good email list, all your other digital marketing efforts are little more than wheel spinning. Offer yours.

List 31

Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

Merchandise conference participation. In that regard, other vertical industries may eventually point to hedge funds as examples of best practices in branding and marketing. Published in January 2015 Edition. This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act. In a business where an S.E.C.

Marketing Giveaway Grand Prize Winner Announcement [Part 1]

Vertical Response

Will’s Hope Charity also receives a premium Google domain, printed business cards, letterhead and envelopes, a roll-up banner, and other branded merchandise. The post Marketing Giveaway Grand Prize Winner Announcement [Part 1] appeared first on Vertical Response Blog. The contest allowed one lucky small business to receive $2,016 of professional marketing products and services.

The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Merchandise conference participation. In that regard, other vertical industries may eventually point to hedge funds as examples of best practices in branding and marketing. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

Brand 11

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

It’s a single, albeit important step in a multi-step process that BEGINS with defining a very specific business outcome the media placement will help to achieve, if the 3 rd party endorsement is properly merchandised. …what will you do with that exposure? They typically respond, “Isn’t just being there in Forbes (or wherever) the goal?”. Media placement is “credibility tool” generation.

The State of Media Mixology

Manhattan Marketing Maven

Print extended reach, added frequency and vertically reinforced the message. Print is still a powerful medium, especially when used against vertical demographic or subject matter targets. Publishers have become savvy at packaging and merchandising properties and larger firms like Hearst, Time or Meredith can assemble multi-property deals that accumulate large audiences and deliver frequency and impact.   In spite of an explosion of channels, media and marketing strategies, there are no rules of thumb and there is no consensus on what does what.   TV/Cable/Video.

The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain]

Vertical Response

The grand prize winner also receives a premium Google domain, printed business cards, letterhead, and envelopes, a rollup banner, and other branded merchandise. Enter for your chance to win. © 2015, Vertical Response Blog. The post The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain] appeared first on Vertical Response Blog. For free? Style Guide.

Ann Taylor Tries to Buy Off Bloggers

Manhattan Marketing Maven

Somebody probably thought that for a few bucks they might ignite a lot of attention because if they could get some action and attention on blogs, mainstream writers, who generally monitor blogs in their vertical coverage areas, might pile on. Hordes of bloggers have taken all kinds of merchandise from desperate or cheap retailers and lazy PR people for years. Ann Taylor tried to schmear a bunch of bloggers and almost got busted by the FTC. Here are the facts, as reported by Ad Age : Ann Taylor invited selected bloggers to preview the Summer 2010 Loft collection. Shame on them.

4 Ways to Think About Social Media

Manhattan Marketing Maven

There is a horse race within vertical and industry categories to collect fans and “likes” though there is little evidence to link fans to sales, referrals or repeat customers.   If fans expect exclusive access to discounts and merchandise, study the rate of uptake and the rates of repeat purchase. 2. The land rush is on. Marketers are embracing and planning to embrace social media. Nobody wants to be left behind and no brand wants to be perceived as trailing the pack. And use social media as another “push” channel to get the word out.   1.