5 Best St. Patrick's Day Marketing Ideas

While everyone gears up to celebrate everything Irish, we have some St. Patrick’s Day ideas for your marketing strategy to celebrate the upcoming holiday. Here are our five St. Patrick’s Day marketing ideas that can work for all kinds of businesses.

St. Patrick’s Day is right around the corner. While it is the perfect time to celebrate culture, food, and drinks, you don’t need to be a restaurant or a bar business to make this day special for your customers. In this article, we share five St. Patrick’s Day marketing ideas that can help you integrate your products or services into Paddy’s Day celebration.

5 Best St. Patrick’s Day Marketing Ideas

Tuesday, March 17, is the feast day of St. Patrick, and the occasion is celebrated with much grandeur in Ireland and globally. If you plan to partake in the Irish holiday, here are some tips from the culture and observance to inspire you: 

1. Go Green
 

Green is the theme color for St. Patrick’s Day, a must-have in your marketing plan for this day. Here are St. Patrick’s Day ideas to integrate ‘Green’ into your marketing strategy:

• Group your green products to create a thematic display of your products. If you have an e-commerce store you can feature them on your home page and run promotions on those products. For example, free delivery on green merchandise.
• Make green a part of your social media and email marketing messages.s
• Create a St. Patrick’s Day version of your logo. For example, you can annotate your logo with shamrocks, leprechauns, and the color green.
• You could even introduce environment-friendly and healthy initiatives like planting trees, saving paper, recycling, or promoting health by eating greens or going vegan.
• The color green is also associated with prosperity and wealth. You could use green-themed envelopes, cards, emails, or GIFs to promote your past successes and to express gratitude to your customers.
• You can also offer a green giveaway to users shopping on St. Patrick’s Day.
   

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2. Call on the luck of the Irish
 

St. Patrick’s Day is the perfect day to ensure your customers feel lucky. Here is how:

• Run special deals and promotions on Paddy’s Day – for example, a flat 13% discount on all products.
• Invite your customers in St. Patrick’s Day themed costumes to your retail stores and offer them special deals.
• Plan online events or contests where, say, the 1000^th visitor wins attractive prizes.
• Run St. Patrick’s Day trivia or an online quiz based on your products where winners get special coupons or discounts.
• Launch personalized email campaigns where each customer gets a unique gift or offer or a discount.
   

3. Launch St. Patrick’s Day special campaigns
 

You can generate a buzz and create brand awareness by launching Paddy’s Day campaigns in advance. Here are a few tips for St. Patrick’s Day special campaigns:

• If your brand is a restaurant or a bar, offer St. Pat’s Day special Irish recipes and beverages on your menu.
• Create promotional videos of your products with St. Paddy’s Day themes in the visuals and audio.
• As a B2B brandOpens a new window , offer a free trial or gift certificates for your products or services until March 17. This will help you promote your product features and create brand awareness.
• You could host an in-store event, live videos, or podcasts to interact with your customers on St. Patrick’s Day.
• If you can launch special merchandise, designs, and products for this day like funny t-shirts, they can help improve brand recall.
• Run email campaigns with custom Paddy’s Day phrases like ‘Pinch yourself – It’s the real deal’ or ‘Get Your Irish On’, and so on.
   

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4. Leverage user-generated content (UGC)
 

People love to share their pictures and videos on social media. Encourage customers to share their picturesOpens a new window and videos with special social media hashtags or branded hashtagsOpens a new window centered around this day to drive brand engagement. You could also,

• Create social media campaigns where customers can post images wearing or using your green-themed products.
• Run a campaign asking your customers about their favorite menu for the Irish feast, and lucky winners can get a family reservation in a popular restaurant.
• Revelers could post their parade photos and how your product inspires them to win a trip to Ireland for the festival.
• Invite customers to share their favorite travel photos from Ireland and caption them with popular St. Patrick’s Day phrases to win prizes from you.
• Organize a treasure hunt contest on social media where you could hide clues in posts and users need to comment or share to win the pot of gold.
   

5. Go all out with video marketing
 

Any marketing campaign is incomplete without videos and so are our St. Patrick’s Day marketing ideas. Whether you are in B2C or a B2B, these video marketingOpens a new window tips can get you rolling for this special day:

• Create St. Patrick’s Day-themed videos with humorous behind the scenes videos of your employees.
• Invite customers to test your special or “green” products and record their reactions to share on social media.
• Share live videos of your St. Patrick’s Day celebration with your employees and your customers.
• Create themed interactive videos where customers can learn more about your brand and win prizes at the end.
   

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Wrapping Up

There is no dearth of St. Patrick’s Day marketing ideas. All you have to do is to bring in the green theme, engage your audiences with fun and humor in your marketing message, and wow customers with special offers.

St. Patrick’s Day is about celebrating the heritage and culture of the Irish, with banquets and dances, and if you can creatively integrate food and fun into your campaigns, it will surely be a hit. And do not forget the power of social media and videos that can help your marketing message stand out on this day.

How do you plan to hit gold on St. Pat’s Day? Share your St. Patrick’s Day marketing ideas with us on Twitter,Opens a new window LinkedIn,Opens a new window or FacebookOpens a new window ; we’re always listening!