Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]
Crimson Marketing
SEPTEMBER 24, 2014
Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook. Facebook owns 20% of that audience’s online time.
Let's personalize your content