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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook. Facebook owns 20% of that audience’s online time.

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Subdomain or Subdirectory? What They Are & How They Affect SEO

Hubspot

Ecommerce Store: For companies that sell merchandise, in addition to their regular product or service, they can put their ecommerce store on a subdomain. Besides the main products, merchandise is available at shop.hubspot.com. Additionally, a subdomain is useful for a blog if you want to create a niche authority.

SEO 94
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How To: Website Personalization in Minutes, Hours, and Weeks (Part 2)

DemandBase

1) Content Merchandising. It’s likely on your homepage you have a few key areas where you merchandise popular top-of-funnel content. Don’t have specific vertical marketing assets? Generally, these have a headline, blurb, image, and link. Let’s change them up to make it more relevant to your visitor. …And Even More Ideas!

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement.

Tactics 100
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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Thought leadership – which is overused marketing jargon – is a strategy that leverages knowledge and ideas to engage target audiences. Merchandise conference participation. In that regard, other vertical industries may eventually point to hedge funds as examples of best practices in branding and marketing.

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Using your customer’s language – real tales of caution

Leading Results Rambings

They were targeting the businesses that provided waste management, janitorial, catering, etc type services to this industry (all the stuff that big businesses need to support their overall operations). Problem was, none of the companies they were targeting thought of themselves as being in the utility support industry.

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Nine brands innovating customer-centric retailing today

ClickZ

They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Since then, they have built on this success by catering to their digital customers first and foremost (that is, prioritizing digital campaigns, targeting mobile customers, leveraging IG ads). Key takeaways for marketers.