Marketing Craftmanship

JULY 1, 2013

Merchandising Strategy Precedes Content Development. Proper application of Thought Leadership-based content begins with development of a content merchandising strategy, involving two basic questions: What measurable outcomes do we want our Thought Leadership to achieve (other than having people think we’re smart)?

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Salesforce Marketing Cloud

JANUARY 10, 2024

Quick: What’s the difference between gross sales vs. net sales? Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner. What you’ll learn: What are gross sales vs. net sales?

Forecasting 64

Forecasting Merchandising Pricing Price 64

ANNUITAS

JANUARY 30, 2024

However, when we look at these innovations from a Converged Growth go-to-market lens, we see a number of potential applications for B2B use cases that drive enhanced post-sale growth endeavors. The AI-powered tools can help engage buyers, provide product and buying information and streamline post-sale return and support processes.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Leading Results Rambings

OCTOBER 23, 2013

I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. Master merchandising and “value-add” from Disney for their pockets. I want my child to read, and I want her to love books – especially the kind made from paper.

Merchandising 45

Merchandising Distribution Viral Marketing Advertising Channels 45

Leading Results Rambings

OCTOBER 23, 2013

I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. Related Stories Merchandising for better sales Why Getting Testimonials May Be Difficult How Can a Small Business Marketing Consultant Help?

Merchandising 45

Merchandising Distribution Paper Tactics 45

Webbiquity

NOVEMBER 18, 2020

If you work in retail, particularly in a small business, one of the ways you should drive your business is through the use of daily and weekly sales reports. Accurate and timely sales data is essential for smart decision making. Sales By Date. Sales By Location. Sales Conversion.

Merchandising 160

Merchandising POS eCommerce Comparison 160

ClickZ

APRIL 14, 2020

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Product-focused features — The heart of any good online shopping experience is the merchandise.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

Biznology

FEBRUARY 15, 2017

Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. What promotional merchandise do you have on your desk right now? Here are the survey results: Which best describes your job title? 54% post-it notes.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

Martech

OCTOBER 18, 2022

Each step in the journey gets the brand closer to selling real merchandise and virtual wearables and tokens through web3 channels. The plan is for Adidas to build secondary revenue on merchandise by including an NFT with each individual item sold. When pairs of Adidas shoes are resold, the NFT’s blockchain will record that transaction.

Merchandising 132

Merchandising Ad Building Advertising Agencies Opt-out 132

Salesforce Marketing Cloud

FEBRUARY 15, 2024

During the 2023 holiday season, $199 billion of sales were influenced by AI. Take action using insights In addition to collecting and analyzing first-party data, AI can look at social media posts, shoppers’ product reviews, sales history, and market conditions to help in planning and forecasting. What do shoppers want next?

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Customer Experience Matrix

FEBRUARY 2, 2007

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. He’s absolutely correct.

Merchandising 120

Merchandising Analysis Paper Lead Scoring 120

Martech

APRIL 25, 2022

Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. Its visual merchandising feature allows website owners to better control how the search results appear and the order that they appear in. Image provided by Algolia.

Merchandising 94

Merchandising Marketing Websites Customer Satisfaction Rules 94

Outreach

JANUARY 20, 2022

Sales enablement and engagement do. That’s why Outreach is excited to announce a new integration with Highspot, a leading sales enablement platform that helps sales teams increase performance with AI-powered content recommendations, tracking, and analytics. What goes together like peanut butter and jelly?

Merchandising 52

Merchandising Outreach Class Curation 52

Valasys

AUGUST 28, 2020

” The executive stated that sales of Commerce Cloud are benefitting from the “broad digitization” of commerce along both B2B and B2C channels. This is driving substantial increases in the gross merchandise value of the products and services being sold by the companies online. billion in the third quarter.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Amazon’s biggest Prime Day Sale ever with $ 12.7 billion spent Amazon’s Prime Day 2023 saw significant growth in online spending, setting a new sales record.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

seo.co

FEBRUARY 17, 2022

The global pandemic has only escalated the rise of ecommerce sales around the globe. 2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). Total profitability of the industry remains fixed at roughly 4% of overall sales. Other Merchandise: 31.5%. eCommerce at a Glance. eCommerce SEO.

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer.

Advertising Channels 106

Advertising Channels Campaigns Merchandising Optimization 106

Biznology

MARCH 5, 2018

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Clothing has always been a big category for promotional products, but now improvements in fabrics have brought the idea of comfort to light. Image Credit: Gopromotional.co.uk.

Promotion 202

Promotion Trends Product Merchandising 202

Webbiquity

JUNE 28, 2022

Driveline Retail Merchandising showcases the solutions they’ve provided for numerous retail chains. Affiliate sales support small business. However, they’re much more likely to believe in your capability if they hear it from their peers, which makes case studies a key social proof best practice. Image credit: Driveline.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Optinmonster

MAY 2, 2022

Sell Merchandise. Sell Merchandise. Loyal readers might want to show off their love for your blog with branded merchandise. You can use OptinMonster’s onsite retargeting to show repeat visitors popup campaigns for merchandise. This is a great way to reward your biggest fans for promoting your blog and merchandise.

Paid Content 95

Paid Content Merchandising Adsense Conference 95

Martech

JULY 29, 2022

Having too much is bad, since you must pay to store it, plus there is an opportunity cost in lost sales. Having too little is bad, because it’s hard to deliver instant gratification if you lack the item the consumer desires and that sale is lost. Merchandise spent more time in motion than at rest. Sometimes factories closed.

Work Management 85

Work Management Marketing Management Merchandising Peer-to-peer 85

Salesforce Marketing Cloud

JULY 25, 2023

Make product discovery effortless In brick-and-mortar stores, sales and service agents are your biggest asset, able to pick up on cues from customers as they shop, and suggest appropriate products. Make every user more productive Whether you’re a merchandiser, marketer, or ecommerce manager, generative AI in ecommerce can help you save time.

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Salesforce Marketing Cloud

NOVEMBER 28, 2023

CG companies can’t afford to miss sales opportunities. To bring in more foot traffic and boost overall sales, CG companies have traditionally relied on seasonal products. That’s a lot easier said than done — hence, the billions of dollars in lost sales and revenue. Want to improve your retail execution?

Merchandising 59

Merchandising Pricing Price Display 59

SalesIntel

SEPTEMBER 15, 2021

How to Motivate Your Remote Sales Team. Sales teams are ripe for remote work. That said, if you oversee a remote sales team, you still need to find ways to motivate everyone. That said, if you oversee a remote sales team, you still need to find ways to motivate everyone. Goals are essential for any sales team.

Cross-Selling 52

Cross-Selling Merchandising Paid Search Agency Work Management 52

Marketing Insider Group

MAY 17, 2021

Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase. You can also consider offering dedicated sessions to sponsors during the event and offer them sales opportunities. Re-purpose virtual event content and create additional content for sale.

Webinar Metrics 261

Webinar Metrics Organization Marketing & Strategy Merchandising 261

Biznology

DECEMBER 17, 2020

Koen thinks the big news in B2B for 2021 will be “sales engagement” technologies like Drift , to ease the load carried by SDRs. His Sydney-based firm Hivery , developed inside a Coca-Cola startup incubator, helps vending machine companies optimize their locations and assortments using AI to analyze sales patterns.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Spiralytics

FEBRUARY 26, 2023

Like other social media platforms, TikTok became an excellent channel for businesses to drive sales and for creators to earn money by making fun and creative content. The final amount you can earn depends on several factors like video views, engagement, affiliate links, brand deals, merchandise sales, and more.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Salesforce Marketing Cloud

APRIL 11, 2022

B2B search needs strong merchandising and personalization. To drive sales, your B2B search must include robust merchandising capabilities to support unplanned purchases. In turn, solid search functionality can improve your sales team’s effectiveness, your support efficiency, marketing strategy, and more. Read it now.

Marketing AI 94

Marketing AI Merchandising B2B Marketing Management 94

ConvertKit

JULY 3, 2020

This would include providing members with special members-only content, as well as other perks like merchandise. For example, comedy YouTuber Mike Falzone offers his members loyalty badges, a digital copy of his book, original song tracks, an evergreen coupon code for merchandise, and a full-length video available only to members.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

Work Management 100

Work Management Marketing Management Paid Search Agency Planning 100

SmartBrief - Marketing

MARCH 19, 2024

Patagonia , known for its environmental activism and transparency, has pledged 1% of sales to environmental preservation since 1985, awarding over $140 million to grassroots groups and creating 1% for the Planet alliance.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Webbiquity

MAY 11, 2021

According to Statista, the global gross merchandise volume equaled $12.2 Can you improve anything about your website, customer service, sales funnel, or follow-up that might make them more inclined to buy from you again? How large is the B2B market? Dig deep into the psyche of your typical buyer. What are the pain points they face?

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Martech

SEPTEMBER 23, 2022

Earlier this month, Samsung launched a metaverse scavenger hunt and NFT drop during a weeklong sales event. Those reasons, just drawn from this month’s activations, include virtual events, wearables, NFT-based discounts on actual merchandise and climate action. Metaverse fashion show with a twist.

Merchandising 116

Merchandising Paper Design Communities 116

Adobe Experience Cloud Blog

AUGUST 20, 2018

However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this blog, I’ll help you turn your social media presence into an engaging sales funnel. For B2B: LinkedIn.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Valasys

JULY 2, 2021

Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal. How to Write Productive Description That Supports Sales. However, most brands missed one command thing in their product specification, which helped their valued customers to understand their merchandise.

Merchandising 52

Merchandising Lead Ranking Product Lead Scoring 52

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

The Rangers use Tableau to track real-time ticket purchases, food and beverage sales, and merchandise sales. You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105