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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook. Facebook owns 20% of that audience’s online time.

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HOW TO RECESSION PROOF YOUR BUSINESS IN 2020

MarketJoy

Thoroughly study your P&L statement, marketing ROI, employees and merchandising costs, and overhead costs. Cross promoting your business is a highly effective way to boost sales for you and other like-minded, complementary businesses. This is one of the cheapest, if not free, ways to promote your business. FORM ALLIES .

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How To: Website Personalization in Minutes, Hours, and Weeks (Part 2)

DemandBase

1) Content Merchandising. It’s likely on your homepage you have a few key areas where you merchandise popular top-of-funnel content. Don’t have specific vertical marketing assets? Swap out eBooks or promote product pages for those segments. Generally, these have a headline, blurb, image, and link. 2) Case Studies.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Exposure that’s largely based on a firm’s achievements delivers little practical benefit to existing clients and may leave them wondering if such self-promotion will result in higher client rates and fees. Schedule ongoing maintenance of the activity. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions.

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Merchandise conference participation.

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Nine brands innovating customer-centric retailing today

ClickZ

They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). A strong presence on multiple channels is a key takeaway here, meaning be consistent on social media, mobile, brick-and-mortar, ads, email, and other marketing verticals, ( take control of your data stack for smarter marketing).

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Four Qualities of a Memorable Logo

Bluetext

A logo design project requires extensive knowledge of what your business stands for, what your current competitors are doing, and how design principles can be applied to capture attention and promote memorability. Anticipating new ways to use your logo will keep users engaged with your brand as you expand across different platforms.