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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Apparently through marketing osmosis, a brilliant OpEd piece in the Wall Street Journal or a rousing keynote presentation at an industry conference will somehow bolster a company’s balance sheet. All too often, Thought Leadership’s only benefit involves corporate egos.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

Non-Digital Marketing That Increase Brand Visibility Branded Merchandise: Create custom-branded merchandise like apparel, mugs, or tote bags that people can use in their everyday lives. This not only provides value to your audience, but also turns them into walking advertisements for your brand.

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Sana Commerce partners with Tweakwise to elevate the B2B e-commerce experience

Sana Commerce

[Rotterdam, The Netherlands, June 2023] – Sana Commerce, the industry-leading provider of e-commerce solutions for B2B companies, is thrilled to announce a strategic partnership with Tweakwise , a trailblazer in search and merchandising solutions. This partnership enables Sana Commerce to drive the evolution of B2B e-commerce.

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Timing Is Everything: Your Seasonal Products Can Boost Sales All Year Long

Salesforce Marketing Cloud

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. If poor merchandising was responsible for 25% of lost sales , would you change your retail execution solutions? Effective merchandising keeps consumers spending and retailers happy. Of course you would.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

There are two key ways your team can deliver content in a virtual event setting: Live webinars: These are presented in real-time directly on the virtual event platform , rather than being previously produced and streamed during the event. You can use these tools during live presentations as well. Event Networking Strategy.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Overall, this information presents an exciting avenue to connect with one of the largest retailers in the U.S., Amazon’s biggest Prime Day Sale ever with $ 12.7

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Decoding GMV pricing: benefits for software users

Sana Commerce

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? Gross merchandise value, or GMV, refers to the total value of goods sold, usually on an e-commerce platform. There are many pricing models your SaaS provider may choose to implement based on their business.