article thumbnail

The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Personalization played a crucial role in attracting and satisfying customers. Join the conversation with us on LinkedIn and Twitter. Source ) U.S.

article thumbnail

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. Consequently, the reports you create need to be merchandised the same way you’d merchandise a sweet sport coat in the front window of Brooks Brothers – make it look sharp, and make it very easy to understand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Awesome and Effective Ad Copy Examples

ClearVoice

From print magazines to Twitter threads, these brands made waves with their excellent use of words. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Personalization. Excellent ad copy examples. Heinz #mayochup.

article thumbnail

Conversational marketing: What it means for your social media strategy

Sprout Social

They long for the days when a person was available to answer questions and solve issues in real-time. These channels are fast, straightforward and just personal enough. By streaming product demos and Q&A sessions in real-time, you recreate the in-person experience. And that includes your customers.

article thumbnail

An End to B2B Social Media Madness

Marketing Craftmanship

The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. Forget Facebook, Twitter and Google+. LinkedIn is 3x more effective for demand generation than either Facebook or Twitter. It’s a brand liability.

article thumbnail

10 ways musicians are making money online in 2021

ConvertKit

Physical album and merchandise sales. Shipping records is time-consuming, but fans often want to support their favorite artists by purchasing their records and merchandise. Check online forums, Facebook groups, Twitter and more for paid session work gigs. You don't have to be in-person to give one-on-one music lessons.

article thumbnail

How to develop a social marketing strategy for your business’ reopening

Sprout Social

With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone.