The Effective Marketer
JANUARY 31, 2012
Most social platforms enable users to finely tune and personalize their incoming content, dooming any type of mass merchandising effort. And even though you can’t stop your mail to prevent junk mail, social media users can and do stop messaging they regard as spam.
The Effective Marketer
FEBRUARY 7, 2012
In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. See Lior’s bio at the end of the article. Segment Your Audience.
Expert insights. Personalized for you.
100 
Let's personalize your content