WebMarketCentral

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Marketing in Reverse: Handling Returns

WebMarketCentral

As Multichannel Merchant magazine points out in this article , "handling merchandise returns is an important customer touchpoint. Return rates vary by product and type of retailer/distributor, from about 5% in consumer electronics, to 15% on average for computer manufacturers, and up to 30% for book publishers.

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Best of 2008 (So Far) - Blogging for Business, Part 1

WebMarketCentral

Online advertising guru-ess Jennifer Slegg asks then answers this question with a list of crucial pre-publishing items to check, such as correct spelling, links and tags.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Fans can join the company, buy company merchandise, and even compete against other branch offices in weekly tasks." So why stop there though when you can really launch the Web site for this fictional company--literally an online social media venue in itself.

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Caribbean Marketing

WebMarketCentral

The island has lots of gift shops, but it seemed that 90% of the merchandise was the same. If you're curious, the asking price is $250,000 U.S., but the park rangers thought that was overpriced for the local market, so you may be able to get the property for less. And the prices were the same in the hotel zone as downtown.