Customer Experience Matrix

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Even Merchandisers Must Be Customer-Centric

Customer Experience Matrix

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. He’s absolutely correct.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. Retail foot traffic tracker Placer.ai Results are reported by day by brand, if you really want to wallow in the gruesome details.

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Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

The individual-level approach makes the most sense when there are many content choices to consider, as with retail merchandise or entertainment (books, music, movies, etc.). Segment-based systems either use rules to select content for each segment or use automated analytics to rank content choices for the segment as a whole.

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IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

The company’s EMM focus seems to be more on analytics and outbound marketing: for example, its most recent EMM acquisitions were Tealeaf Technology (Web experience analysis) and DemandTec (merchandising analysis).

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

It can do similar tracking based on merchandise category tags from ecommerce systems. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. Users can also set up custom variables derived from original inputs. predictions.

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Measuring the Customer Value of Non-Customer Decisions

Customer Experience Matrix

Or, if the new factory produces lower quality goods, the cost of that decline in quality includes not just returns and refunds on the defective merchandise itself, but the lost future sales to customers who become annoyed.