Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. Who owns the digital rights to a piece of content, such as a YouTube video? Pick a medium to master. It’s much easier for a content producer to drill down in at least one medium as an anchor. Their roles vary. Take digital ownership of content.

Work Management 361

Work Management Tips Copyright Marketing Management 361

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Navigate the Channel

NOVEMBER 21, 2023

Research tells us the top two social media platforms for farmers are Facebook and YouTube, let’s look a little deeper at how a paid social media effort on those platforms may support your communication efforts. YouTube remains a top social platform for farmers, and its viewership in general is massive.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Medium or Substack account (without paywall). This way, AI machines will have a clear understanding of what you’re about, and suggest your name or company in appropriate situations. Be Everywhere Always Haha! We’re not joking.

SEO 251

SEO Lead Ranking Content PR 251

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Presenting results of original research is often a strong draw.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. She also co-hosts the popular YouTube series “HubSpot Hacks.” So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 88

CRM Work Management Marketing Management Marketing Automation Services 88

Marketing Insider Group

JUNE 23, 2021

Video is an ever-growing medium on the internet. The rule of thirds has long been used in visual mediums, such as painting, photography, and film. This includes outlets like YouTube, Vimeo, and Twitter. You do not need to have a movie studio budget for videos, but they do need to look professional. Quick Takeaways.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The post Video ads: Facebook or YouTube?

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Martech

OCTOBER 27, 2023

TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. Why we care.

Lead Gen 113

Lead Gen Hubspot CRM Peer-to-peer 113

Martech

FEBRUARY 6, 2024

I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. The big game, airing on CBS for linear TV watchers, will also be available via streaming on Paramount+ and packages that include it on Fubo, Hulu, DirecTV Stream, YouTube Live and SlingTV.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 111

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. Consider these stats: Twitter claims that 82% of its users view video content on the app.

Practices 298

Practices Tips Business Emarketing 298

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. This is followed by YouTube (88%) and Instagram (88%). Video Continues to Be Beneficial to Marketers.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

Bluetext

MAY 28, 2021

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. What Type of YouTube Ads are There?

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

Vidyard

OCTOBER 22, 2013

As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 110

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 110

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

FEBRUARY 28, 2023

Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

OCTOBER 21, 2021

Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. The Rise of Micro-influencer Marketing.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing.

Marketing AI 97

Marketing AI Advertising Channels Video Marketing Youtube 97

Sharpspring

NOVEMBER 17, 2021

Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. So how to optimize your video content to turn it into an effective marketing medium? Step 3: Upload Your Video to Youtube. Youtube is a discovery platform of its own. Youtube ranks well !

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Navigate the Channel

JANUARY 8, 2024

Video is also a versatile medium for conveying informational and educational content. Part of the beauty of using video for marketing are the diverse content types, from short-form content like TikTok videos and Instagram Stories to longer, in-depth videos on platforms such as YouTube. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed.

Tactics 111

Tactics B2B Marketing Advertising Agencies Paid Search Agency 111

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Sprout Social

JANUARY 4, 2022

But it can also be overwhelming for those less experienced with the medium. YouTube video statistics. As the second-largest search engine (behind Google), YouTube is more than just a platform where you can watch dog videos after work. These next few statistics lay out some insights to help brands optimize their time on YouTube.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Hubspot

APRIL 6, 2020

Medium is an online publishing platform where you can post your blogs. Typically, Medium is used for thought leadership content. Your blog will need to meet Medium's standards , but if it does, it can be curated and recommended through the Medium home page. This is a great way to generate continued traffic to your blogs.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

seo.co

MAY 15, 2023

Focus on the Medium Tail The short tail will become even more valuable and difficult to rank for. Leverage Video & Other Channels Video channels, including Youtube and TikTok are massive channels for traffic. If you lose your top-of-the-funnel in one medium, it doesn’t mean you can revive top-of-the-funnel traffic on Youtube.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Adobe Experience Cloud Blog

MARCH 26, 2020

About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. The most popular social media platforms among Gen Z include YouTube, Instagram, and Snapchat. Gen Zers turn to YouTube for more than ASMR and cat videos.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Optimizing YouTube Videos to Go Viral During the Holidays. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62