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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Schwartz Outliers: The Story of Success by Malcolm Gladwell Guthy-Renker (Wikipedia) Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade by Joe Sugarman Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson and John Forde What’s in It for Them?

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How to Choose Keywords That Rank #1 on Google

ClearVoice

While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. A keyword tool will show whether the competition for a keyword idea is low, medium, or high. SEO Click To Tweet. Where Should You Place SEO Keywords?

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Why Great Content Design Drives More Traffic

Convince & Convert

Building the “Wikipedia of your industry” The value of the missing stat. If you’re publishing a ton of evergreen content that’s relevant for a long duration, you can drop the dates because what you did is exactly what we all should do— create the mini version of Wikipedia for your industry.

Design 142
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Sales Scoop: Humanizing the Prospecting and Selling Process to Stand Out

DemandBase

Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google. When asking about their company, why not utilize Wikipedia to identify obscure facts about the organization that, typically, only people that work there would know?

Process 90
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3 insights from intelligent content conference

Biznology

The problem with this approach is, if everyone in a medium-to-large enterprise followed it, it would tend to produce way more content than the audience can consume—what Mark Schaefer calls content shock. I’m sure they optimized aspects of the campaign after the fact. But the campaign was not data driven from its inception.

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Social media strategy leaders: an intro to the series

Biznology

They need to have someone responding to inbound inquiries on social media: someone developing strategy to leverage this evolving medium to support business goals. This is my first post – the introduction to a series spotlighting leaders in social media strategy.

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Make the Most of Content Marketing Campaigns

Biznology

Photo credit: Wikipedia. A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution. Not only is specificity needed, but so is planning.