Remove medium vertical
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Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise

Madison Logic

While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years.

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

Video is an ever-growing medium on the internet. The rule of thirds has long been used in visual mediums, such as painting, photography, and film. Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. Quick Takeaways. Use the Rule of Thirds .

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Seven Ways to Create Killer Marketing Videos [Infographic]

Webbiquity

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. digital marketing directors) or vertical (e.g., Google loves it, too: video can increase organic search traffic by as much as 157%.

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6 must-have, underused email marketing automations

Martech

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Instead, I recommend understanding the level of engagement across your whole audience (high, medium and low).

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When One Buying Committee Just Isn’t Enough

Heinz Marketing

What if your product or service addresses multiple verticals? What if your product/service addresses multiple use cases that different personas and different verticals might care about for different reasons? Maybe it’s really a case-by-case situation? Sometimes it is just not as simple as developing one or even two buying committees.

Buy 91
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The Art of Defining Target Accounts and Crafting Your Ideal Customer Profiles

xiQ

Tier 2 includes clients with medium ACV or LTV (generating 4-10% of revenue). For Tier 2, companies should develop vertical and job role personalized campaigns that speak to the specific needs and goals of this group. Tier 3 encompasses clients with low to medium revenue potential.

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What vertical networks mean for the future of social media

Sprout Social

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 101