Paul Gillin

FEBRUARY 10, 2016

Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? “I don’t have time to build my LinkedIn profile.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 4, 2010

Telegraphs are a fixed medium for sending messages. People interact with the medium differently. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc. Media isn’t content. We are the media. We recommend knowledge to each other.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online. That’s the largest increase in two years.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 9, 2012

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Limit Twitter messages to 120 characters to allow for retweeting.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

After all, the Internet is the most measurable medium ever invented. Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application. Sidebar – Valuing Twitter Followers.

ROI 50

ROI Paid Content Social Marketing Webcast 50