B2B Memes

JULY 5, 2012

That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. Finding the proper level of involvement with marketing (particularly in sponsored webinars, a medium uniquely popular in trade publishing). This twitter chat only gives a hint of that important difference—but it’s a start.

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B2B Memes

MAY 9, 2012

That’s one lesson that could be drawn from reporter Anne Sutherland’s recent suspension from the Montreal Gazette for remarks she made on Twitter. Neither her Twitter followers nor her employers found it amusing. To succeed in a personal medium, you ultimately need a personal standard. Want to Twitter Better?

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B2B Memes

NOVEMBER 9, 2011

If you choose Twitter, for instance, you might pick a number of tweets to do each day and a number of people to retweet. You might not hit your goals, but you’ll be giving yourself an excellent chance of mastering your new medium. Related posts: Managing Your Career in the Social Media Era: Sources.

Media 100

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B2B Memes

NOVEMBER 18, 2011

This is one reason for Twitter’s success. When you have to spend too much of your time clicking and zooming, you become too conscious of the medium, and lose sight of the message. The pared-down simplicity of its vehicle doesn’t get in the way; you focus on the words, the expression, not the technology or format.

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B2B Memes

APRIL 13, 2011

To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. It takes a little while to unwind the argument of this Tweet, even more gnomic than usual for this ultraconcise medium. Curious why Web is different.”.

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B2B Memes

FEBRUARY 3, 2011

Earlier this week, ReadWriteWeb co-editor Marshall Kirkpatrick wrote on Twitter (post now deleted) that he was looking to hire a writer “to produce 5 solid web tech news articles a day, 5 days a week.” Fellow twitterer @Alex replied that few could meet this standard: “turns out the number of people who can do that is around 20.

Product 100

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B2B Memes

MARCH 26, 2010

They are, I think, a participatory experience unique to the online medium and whose benefits outweigh its negatives. The solution he sees is not editing, but social controls of the sort found in Twitter and Facebook, built on “real identities and control of relationships&# : “The result is better discourse.

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