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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS [PART 2]

SmartBug Media

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. These principles also apply to affiliate marketing. Make Sure You Know What You’re Paying For.

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It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

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It’s Time to Debunk These 4 B2B Trade Show Myths

Schubert B2B

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

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Mobile Geo-Targeting: How to Attract More Visitors to Your Trade Show Booth

Sharpspring

Attending a trade show is expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. And don’t forget to add in the costs of pre-show marketing, printed literature, and branded swag to hand out to booth visitors.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. Nick Rojas combines 20 years of experience working with and consulting for small to medium business and a passion for journalism to help readers grow.

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Lead Liaison, LLC Achieves Prestigious SOC-2 Certification; Sets Sights on ISO 27001 in 2024

Lead Liaison

Catering to a Diverse Clientele Lead Liaison’s achievement is especially significant as it aligns with the company’s vision of supporting businesses of all sizes, from large enterprises to small and medium-sized companies.