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Sprout Social named to Fortune 100 Best Small and Medium Workplaces in 2020

Sprout Social

I’m honored to share that Sprout Social has been named to the Fortune 100 Best Small/Medium Workplaces list. When asked about the employee experience, 98% of our team said Sprout Social is a great place to work, compared to the 59% of employees at a typical US-based company.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Follow this general segmentation hierarchy: Low spend and low priority for catch-all terms High spend and medium priority for branded terms Medium spend and high priority for unbranded terms The main reason not to specify high priority for branded terms (which have the highest intent and thus the highest potential ROI) is budget control.

PPC 278
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Harmonizing the Old and New: The Dynamics of Radio Advertising in the Digital Era

Stevens & Tate

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. And what are one of the most difficult methods of lead generation?

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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

Our favourite podcasts helped get us through 2020, and the medium is certainly going nowhere any time soon. LX (listener experience) will become a mainstream term as the podcast medium becomes increasingly professionalised. 2021 marketing trend 5: Social purpose is no longer just a ‘nice to have’. What to expect.

Trends 215
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Use But Don’t Abuse: 5 Tips for Content Creators

Marketing Insider Group

Some create content specifically for social media websites. Pick a medium to master. It’s much easier for a content producer to drill down in at least one medium as an anchor. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. Their roles vary.