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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

And he lives by the philosophy, “Those who did it have a responsibility to teach it.” he was responsible for mailing nearly 2 billion pieces of direct mail (and he did NOT lick every stamp!).

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Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Zoominfo

Medium-sized organizations are innovating less, and, in fact, as of September 2020, they released nearly 10% less new products compared to 2019. Figure 3 : Medium firms released less products in 2020 than in 2019. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium.

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Assessing the Impact of COVID-19 on Organizations & Leaders’ Priorities – Key Findings & Insights

Biznology

NOTE: The JEM survey sample size was less than 100 organizations and therefore not a statistically relevant sample. However, it is a representative indicator of trends across a broad sample of organizations, and findings are in line with other sources. Thank you to those of you who participated. Are you ready for The Third Wave?

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3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

While virtual programming has been a difficult adjustment for many, this new medium is filled with unique opportunities to not only minimize member attrition, but engage members in fresh new ways and even raise your recruitment rates. Diversify Event Programming. This virtual dilemma can be a challenge for any association professional.

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What is retail media – and why it’s taking over in 2024

illumin

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

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UTM tagging: Getting started in Google Analytics 4

Martech

GA4 is based a lot around source, medium, as well as campaign and things like that,” says Colleen Harris. “So So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. utm_medium — Identifies the medium of the traffic. By using elements called “UTM parameters.”

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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. Automated Retargeting. Retargeting works.