How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
After all, the Internet is the most measurable medium ever invented. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” In this chapter, we’ll suggest some approaches. That’s an impressive result, but it isn’t a return.
50 
Let's personalize your content