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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. The moral of the story?

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What It Takes to Sell in a Virtual Setting

Heinz Marketing

Prior to the meeting, sales professionals should be sure to utilize Salesforce.com to revisit any past notes and carefully plan with tools available in your platform so that they have a clear strategy set for the call. The sales professional needs to have a plan for communicating with every decision maker when selling over a virtual medium.

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5 Reasons You Don’t Buy Likes with Facebook Advertising

Convince & Convert

” My medium answer was “Hell, no.” According to the superlative study from Salesforce.com on social media ad results (Salesforce is a sponsor of my Social Pros podcast) , the average cost-per-click on Facebook ads in Q1 2015 was 39 cents. .” So said a new, corporate client in a recent kickoff meeting.

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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Cash-to-quote solution provider Apttus has reaped benefits from account-based targeting of Salesforce.com customers but still maintains a “…really balanced marketing mix … investing in growing the Apttus brand,” and “…still doing broader demand generation.”. The moral of the story?

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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. According to Salesforce.com , 92% of customer interactions happen on the phone. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself. Each of these is assigned a point value.

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Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer

Vidyard

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5