Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 103

Storytelling Business Work Management Paid Search Agency 103

Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Medium is quickly becoming homebase for prolific thinkers, writers and media websites.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. 9 promotional email examples. Key Takeaways. Thank your reader for their time. Key Takeaways.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

nDash

MARCH 16, 2022

I’m a former litigation attorney with a curious mind and a passion for writing. I write engaging, compelling, and informative content to help law firms tell clients what sets them apart and how their firm can help. I have a versatile skill set, and I write blogs, landing pages, practice area pages, and attorney bios. Tony Guise.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

Contently

APRIL 20, 2021

Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro. Pandemics force people to think about art and storytelling in new ways. Last summer, Medium and Twitter co-founder Ev Williams wrote that we’re now in a “ relational media ” era.

Brand Identity 123

Brand Identity Branding Content Creativity 123

nDash

FEBRUARY 23, 2022

My path to writing has been an uncommon one. So writing seemed like the most obvious outlet for that, and I would love to help you share your knowledge with your readers, or share some of my own. There’s no better feeling than writing a story and seeing it come to life through the use of digital platforms that measure KPIs.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

EveryoneSocial

JUNE 2, 2020

Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements. Researchers at the Technical University of Denmark suggests the collective global attention span is narrowing due to the amount of information that is presented to the public.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

ClearVoice

FEBRUARY 2, 2024

It would be more effective to incorporate some storytelling, weaving in pain points, how your offering addresses them, the outcomes customers can expect, and how these earn them more money. Combining analytics with creative storytelling paid off. Grammarly helps you write clearer, grammatically accurate phrases and sentences.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Content Standard

APRIL 23, 2015

The manager in charge collects the performance results and presents a report to his bosses portraying how successful the efforts are. As far as the company is concerned, brand storytelling is a success. Brand storytelling requires companies to not only think about their own brand story (what do they provide to our world?),

Storytelling 40

Storytelling Enterprise Management Effectiveness Brand Identity 40

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. Yet, as Gerace pointed out in his presentation, marketers continue to increase media, digital, and mobile Internet ad spending by $30 billion year over year, despite a population that prefers an ad-free experience.

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40

Vidyard

FEBRUARY 19, 2020

Write Your Script 4.7 Video is a direct and persuasive medium; viewers retain 95% of your messag e when they watch it in a video, and only 10% when reading it in text. In fact, 72% of customers prefer to learn about a product through video compared with any other medium. Write Your Script. Ask the Important Questions 4.3

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Contently

JULY 26, 2022

Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence. For example, Varo’s chief auditor writes , “I came to Varo to make a difference.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

ClearVoice

OCTOBER 20, 2019

Writing can be a lonely profession, especially if you work remotely. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. writing Click To Tweet.

Click Rate 71

Click Rate Storytelling Advertising Mediums Creativity 71

Vidyard

FEBRUARY 12, 2020

It can be much more difficult for teams to collaborate on projects when members are not physically present, especially if they’re spread across time zones. Share company kickoffs, fireside chats, and lunch and learn presentations to a wider internal audience with video. Videos of Special Events.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. How to Write a Brand Story. Highlight Your Story’s Conflict. Check out the following story. Does it resonate with you?

Examples 100

Examples Brand Identity Branding Ad Exchange 100

Vidyard

SEPTEMBER 14, 2017

They’re written to apply to everybody, and because they’re so general, they strip you as a salesperson of much of your storytelling craft. That’s because it’s difficult to say things simply in text, especially when you don’t know who you’re writing to. It’s exhausting work. Even when responses are clear, they’re usually long.

Work Management 65

Work Management RFP Video Marketing Vendors 65

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Medium: look at how users are accessing your platforms and how those differences can impact content. Blog questions that you get over and over that you just keep answering instead of writing content about it.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Hubspot

OCTOBER 8, 2013

Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. We often will do this on the blog: Let the SlideShare bear the burden of storytelling while the intro and conclusion are there primarily to help bring in more readers. Blogging'

Promotion 28

Promotion Storytelling Distribution Template 28

Vidyard

SEPTEMBER 14, 2017

They’re written to apply to everybody, and because they’re so general, they strip you as a salesperson of much of your storytelling craft. That’s because it’s difficult to say things simply in text, especially when you don’t know who you’re writing to. If you do it wrong, you’ll be ruled out.

Work Management 68

Work Management RFP Video Marketing Vendors 68

nDash

DECEMBER 5, 2018

The ability to sit down and write a 1,000-word blog post is one luxury most successful CEOs cannot afford, at least not without a huge opportunity cost. But if you stop to think about it, other mediums that might seem quicker (e.g. But if you stop to think about it, other mediums that might seem quicker (e.g.

Advertising Mediums 69

Advertising Mediums Paid Search Agency Verticals Storytelling 69

Vidyard

FEBRUARY 19, 2020

Write Your Script 4.7 Video is a direct and persuasive medium; viewers retain 95% of your messag e when they watch it in a video, and only 10% when reading it in text. In fact, 72% of customers prefer to learn about a product through video compared with any other medium. How to Make a Case Study Video in 10 Simple Steps 4.1

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Atomic Reach

MARCH 18, 2019

His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada. She has been presenting at various conferences for over a decade with more than 20 years of experience in the fields. Joe Martinez is a director at Clix Marketing as well as a PPC writing and speaking expert.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Valasys

JANUARY 23, 2020

Write blog posts: Blogging is a powerful marketing tool in the arsenal of B2B marketers. Videos are an effective way of visual storytelling and serve as an excellent medium to engage with the audiences. The following are some of the ways to keep your leads engaged & tactfully slither them to sales conversions: a.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

DECEMBER 7, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. Styles of storytelling. It’s human nature to feel for others.

Storytelling 269

Storytelling Case Studies Paid Search Agency Ideal Customer Profiles 269

seo.co

JANUARY 26, 2022

The medium through which stories are told has evolved over the centuries, but the power of the story has not. And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. What is Brand Storytelling?

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

SmartBug Media

AUGUST 29, 2019

Human Brains Are Hardwired for Storytelling. Although financial videos certainly aren’t Hollywood-produced movies, video is still a powerful medium that draws and keeps our attention more than words on a page. One of the first things shared in the presentation was that marketers should be writing at a seventh or eighth grade level.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Bluetext

MARCH 15, 2023

I would make decisions like this because when you are known as a creative powerhouse and fashion is a creative art, medium in the end. Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Followed by a complete spec user experience design presentation that knocked the cover off the ball.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Adobe Experience Cloud Blog

MAY 20, 2015

His brand identity has certainly morphed over the past decade, though there are patterns present in all of his works that fans eagerly anticipate. Storytelling has always been relevant to marketers. Anderson works well because he writes movies in cafés and can offer a kitschy twist on standard coffee joints. Immersive Marketing.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Content Standard

JANUARY 20, 2017

Yesterday morning, Christine Spratt returned to work after a two-week vacation, with a medium latté (skim, no sugar) in hand. “Storytelling is the most natural form of communication,” said Robert McKee, a writing lecturer, in a 2015 interview. Uber is another example of a successful email storyteller.

Email Marketing 40

Email Marketing CMS Development Storytelling Paid Search Agency 40

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Content Standard

OCTOBER 21, 2015

Between its incredible leeway for creative brand storytelling and overall engaging nature for audiences, it’s a wonder why all brands haven’t embraced this form of content. Crowdsourcing is a model that’s proven successful enough that many platforms have also expanded to photography, print, and other creative mediums.

Video Marketing 40

Video Marketing Peer-to-peer Content Communities 40

Content Standard

OCTOBER 27, 2017

It was a degree that my parents weren’t wild about me pursuing at the time, but over the years, I’ve found that much of the craft of writing actually has a deep-seated connection to marketing. “Storytelling needs to be the basis of everything for your brand to come across as authentic,” Jemalyn explains.

Demographics 58

Demographics Work Management Funnel Advertising Top of Funnel 58

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. Creative writing workshops abound, but few cover the artistry behind presenting numbers in an elegant, comprehensible way. A brand's why.

Storytelling 126

Storytelling Analysis Buy Correlation 126

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers? by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Vidyard

FEBRUARY 12, 2020

The Problem: The Rise of Remote Work Poses Significant Communication Challenges It can be much more difficult for teams to collaborate on projects when members are not physically present, especially if they’re spread across time zones. We love the “ empty suitcase ” method for writing great subject lines. Sign Up Free 8.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65