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Tactical video for technology sales and marketing

Biznology

If the presenter is enthusiastic, they’re generally worth watching. Obviously, video is the best medium for putting a human face on something. Executive summary: It’s reasonable to assume that everyone presented with a business document scans the Executive Summary, if there is one. If not, they can be hard to watch.

Tactics 150
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How Video Scripts and Storyboards Work

Biznology

It’s a visual medium. There are lots of different ways to present storyboards. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not through spoken words, but through the visuals. Alfred Hitchcock. But his process began with the script.

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Assessing the Impact of COVID-19 on Organizations & Leaders’ Priorities – Key Findings & Insights

Biznology

We surveyed and interviewed past and present clients and readers and subscribers of Biznology and our digital newsletter. Thank you to those of you who participated.

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Forget Rewards: Why B2B Loyalty Marketing is Different

Biznology

First, most companies, especially medium-to-large enterprises, have very strict rules against their buyers’ taking any financial consideration from a vendor. Look to the potential for the future, not the present. But, I say, don’t bother. Your vendors are already locked. The limit might be $25. Or zero, not even lunch.

Loyalty 104
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On the limited value of branded content

Biznology

Mike and I take a much broader view of content marketing, which involves mostly unbranded content with some branded content presented in context. The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories.

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Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

What’s important is using the medium effectively. Here are three things you can do in 2017 to make videos that are more engaging: Get subject matter experts to record answers to frequently asked questions instead of making presentations. Less advertorial. More formats. More interactive. are becoming less relevant. More formats.

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Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. When it comes to tablets, they expect to see quotes, order confirmations, videos, interactive tools, and presentations. SMB is where there’s enough volume to do plenty of testing.

SMB 80