Convince & Convert

FEBRUARY 26, 2014

But, what about presentations? If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014. Let’s face it. When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. Here are few reasons why: You Have a Story Worth Sharing.

Content Marketing 151

Content Marketing Content Advertising Mediums Marketing 151

Marketing Insider Group

APRIL 10, 2023

Follow this general segmentation hierarchy: Low spend and low priority for catch-all terms High spend and medium priority for branded terms Medium spend and high priority for unbranded terms The main reason not to specify high priority for branded terms (which have the highest intent and thus the highest potential ROI) is budget control.

PPC 281

PPC Paid Content eCommerce Allocation 281

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Say a lot without saying a lot.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

SendX

AUGUST 10, 2021

You've scaled the mammoth task of figuring out what your customers want and are now ready to present them with a solution over email. Because no other marketing channel provides premium one-on-one time the way, this medium does. Congratulations on the development of a new product!

Product 195

Product Examples Practices Best Practices 195

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This heightened interest among SMBs presents marketers with a unique opportunity to capitalize on this emerging market.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. Email will likely be your primary medium for driving registrations. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars).

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

The Forward Observer

JANUARY 19, 2024

Kurtz takes you inside the craft to help you use all the tools at your disposal–from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Terminus

SEPTEMBER 14, 2021

Small and medium businesses have no choice but to turn to smart growth in order to minimize risk in their company growth strategy. What this means is that investing in the retention of your current customers is an important way to scale a small or medium company. While there is still some uncertainty – one thing is clear.

Marketing Budget 26

Marketing Budget Advertising Mediums Account Based Marketing ABM 26

Marketing Insider Group

APRIL 15, 2024

Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. Enterprises The enterprise segment presents a different challenge. By understanding the nuances of each market, they deliver value that resonates, making versatility and adaptability of B2B creators invaluable across the spectrum of B2B marketing.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Thought leadership is more than a published article or occasional industry presentation.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

OCTOBER 20, 2020

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. As a visual medium, webinars typically provide more value than a lead magnet or blog post and allow you to quickly connect with participants afterward. Plan to Present a Business-Focused Topic.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

illumin

JANUARY 9, 2024

Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Marketing Insider Group

APRIL 13, 2023

Still, a lot of companies forget that the presentation of the product in its packaging and design is a crucial part of marketing. However, you must first ask: Is my target market even using this medium? While still useful, we’ve found that these elements have new challenges.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Vidyard

OCTOBER 22, 2013

As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Marketing Insider Group

AUGUST 2, 2021

The way that you present your brand to the public can determine the success of your marketing. The multi-channel aspect of modern marketing can make it difficult to create a genuine sense of continuity across so many different mediums. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage.

Brand Identity 346

Brand Identity Branding Multi-Channel Ethics 346

Liveintent

DECEMBER 13, 2022

However, this change presents a valuable opportunity for small-to-medium-sized retailers because as demand for performant retail media inventory surges, so does the need for addressable retail inventory. The power of email newsletters.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

illumin

APRIL 24, 2024

Social is the medium Gary Vaynerchuk wasn’t there to hawk his book. Kit seemed ill-prepared, relied far too much on the teleprompter, and added awkward pauses between some major presenters. Instead of spending hours sorting through the data, we can spend time actioning it. Thanks for all the great conversations.

CMO 52

CMO Emarketing Work Management Buzz 52

Webbiquity

FEBRUARY 28, 2023

As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape. Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Biznology

SEPTEMBER 6, 2017

If the presenter is enthusiastic, they’re generally worth watching. Obviously, video is the best medium for putting a human face on something. Executive summary: It’s reasonable to assume that everyone presented with a business document scans the Executive Summary, if there is one. If not, they can be hard to watch.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Marketing Insider Group

OCTOBER 6, 2021

Assuming you’ve been optimizing previous video content with relevant keywords, accurately written descriptions, and visual punch, moving to YouTube Shorts shouldn’t present any major obstacles. Different mediums require different approaches and you want to be careful not to leave existing customers behind.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Adobe Experience Cloud Blog

MAY 6, 2015

Predicting the future of technology is a bit like gazing into a crystal ball, but you can prepare for the future by adapting to technology changes and being on the lookout for opportunities to create personal relationships and have relevant conversations across new mediums and methodologies. Please share your experience in the comments below.

Mobile Marketing 48

Mobile Marketing Thought Leadership Marketo Paid Search Agency 48

Onalytica B2B

SEPTEMBER 15, 2017

Fast forward to today in my present career in social media, I don’t talk exclusively about content marketing but more about content and how to best leverage it for social media marketing or social selling. I love collaborating with brands in the mediums that they find most attractive.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Zoominfo

MAY 8, 2020

It is most often used to provide “guardrails” for companies putting together go-to-market (GTM) strategies, or who are planning to present to potential investors. The total addressable market, also known as total available market, is a calculation that represents the overall revenue opportunity for a given set of products or services.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Biznology

AUGUST 27, 2021

It’s a visual medium. There are lots of different ways to present storyboards. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not through spoken words, but through the visuals. Alfred Hitchcock. But his process began with the script.

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

SmartBrief - Marketing

FEBRUARY 27, 2024

AI: More human than human (eventually, maybe) A kind of AI has been present in video games since basically the beginning, determining when to trigger Zangief’s pile driver or let you try to hit on Asterion. Speedier internet, more developed platforms and people staying home more in the aftermath of lockdowns helped the medium build momentum.

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Marketing Insider Group

MARCH 18, 2024

Image Source: Medium What does this mean for you? By knowing exactly what you need to cover, you free up mental space to get creative with how you present your information. And in the world of content, your pen (or keyboard) is your sword. Did you know that 77% of internet users read blogs? So, take a moment.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Martech

MARCH 1, 2024

This presents a compelling case for a new view of the importance of investing in the service function. Novo observed that customers’ purchasing habits generally remain consistent, and any alteration in these habits could signal an underlying issue, presenting a chance for proactive engagement. You lose a customer.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Hubspot

APRIL 14, 2016

They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Medium won't allow for such atrocities of design. How to Use Medium: The Beginner's Guide for Marketers. My cousin Jimmy?

Advertising Mediums 28

Advertising Mediums Promotion Tagging Stats 28

FunnelEnvy

AUGUST 7, 2023

Presentation is Key The way you present different pricing options greatly influences how site visitors perceive your pricing. You might be offered a small popcorn for $4.00, medium for $5.75, and large for $6.50. Consider how a restaurant might have prices on its drive-thru menu or a movie theater would set concession prices.

Pricing 52

Pricing Price Paid Search Agency Companies 52

Sage Marketing

JULY 23, 2023

New Dashboard UI/UX: GA4 presents a refreshed homepage featuring customizable views and widgets. The data is consolidated into a central overview, with topic-specific data elegantly presented on distinct scorecards. By default, the GA4 presents an extensive list of events recorded on our website.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Vidyard

JANUARY 6, 2016

Video is a content medium that impacts—and is impacted by—the rest of the content you are presenting. Sometimes you may want to present other, supplementary content while the video is playing. This version, though, presented in a lightbox, can offer a different experience.

Video Marketing 50

Video Marketing Best Practices Display Landing Pages 50

Trade Press Services

FEBRUARY 19, 2024

Do secure speaking engagements and hone your presentation materials. When it comes to visa applications, ensure you collect and save all relevant presentation materials for documentation. Press releases are a valuable medium for sharing news related to research or scholarly contributions. Do leverage press and media exposure.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99