Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Podcast popularity among B2B execs mirrors that of the U.S. That’s up from 32% in 2019.

Advertising Channels 129

Advertising Channels B2B Marketing Planning B2B 129

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. Some podcasts focus on industry developments.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Trade Press Services Newsletter

SEPTEMBER 7, 2022

Webinars Webinars are an effective PR medium for sharing information that helps participants learn how to solve challenges, tackle pressing business issues, and achieve better outcomes. Podcasts Podcasts continue to rise in popularity with the number of listeners expected to surpass 160 million in 2023.

PR 130

PR Thought Leadership Press Lead Scoring 130

Stevens & Tate

MARCH 4, 2024

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms. Read more here.

Advertisements 97

Advertisements Advertising Paid Search Agency Advertising Mediums 97

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. Known for his expertise in the SaaS field, he is a regular conference speaker.

CRM 88

CRM Work Management Marketing Management Marketing Automation Services 88

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Kaon

APRIL 16, 2020

This week’s episode of the Futures Forum podcast, hosted by Storycraft Lab, was dedicated to exploring virtual spaces and featured medium experts from various industries. Listen to Futures Forum Virtual Spaces podcast now.

Advertising Mediums 130

Advertising Mediums Communities Planning Features 130

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Choozle

MARCH 20, 2024

Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms. This surge is expected to elevate monthly average podcast listeners to over 1.7 Versatile Integration: Seamlessly integrates into various platforms, from podcasts to radio.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Marketing Insider Group

DECEMBER 4, 2017

Podcasts are finally getting the credit they deserve. They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. The post How to Build Your Podcast Audience Mega Fast appeared first on Marketing Insider Group.

Ad Building 177

Ad Building Advertising Mediums Activities Content Marketing 177

Marketing Insider Group

MAY 16, 2023

Medium or Substack account (without paywall). Reach out to thought leaders in your industry, and appear as a guest on their: Podcast Blog page Livestream News site While you’re at it, shout out your brand a couple times to remind both the audience and AI machines that you are a valuable asset to your industry.

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Biznology

APRIL 28, 2017

Because there was a content marketing medium my client did enjoy– podcasting. He would faithfully record a podcast wherever he was. Plus, he would invite well-known guests on his show, making his podcasts even more “sticky.”. Instead of blogging, we transcribed the podcasts and posted them on his site.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. You can put these ads where you think your buyers are online or on other mediums. Plus, you can use your actual customers in content, for example, when using testimonial videos or conversations on a podcast. The Caveat (Why I Said “Almost”).

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Marketing Insider Group

APRIL 18, 2017

Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was. Still, this certainly is a medium to […]. Well, that’s what your target market may be doing right now.

Advertising Mediums 159

Advertising Mediums Content Marketing Content Marketing 159

Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k He’s a regular speaker at marketing events around the world.

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 111

Contently

JULY 26, 2022

consumers have listened to a podcast and US adults average 2:41 hours a day watching videos online or on their smartphone, taking advantage of these channels just makes sense. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information. In an age when 62 percent of U.S.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

seo.co

APRIL 26, 2023

Podcast Interviews Podcasts are extremely popular right now. And because of the unique way in which they communicate to people, they represent a complementary marketing medium for law firms that are seeking increased exposure and relatability. You don’t necessarily need to launch your own podcast.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

JANUARY 13, 2022

Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend. The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution.

Analytics 103

Analytics Paid Search Agency Touchpoints Acquisitions 103

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Hubspot

FEBRUARY 4, 2021

Newsletters, podcasts, premium content, and other media have exploded in popularity for startups and scaleups looking for best practices and tech news. As we considered how we could keep meeting our customers' needs, we knew there was an opportunity to diversify the content we published and the mediums through which we delivered that content.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

ClearVoice

JUNE 24, 2021

During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%). Podcast content is now even more popular. Podcasts keep trending upwards. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Content Standard

MARCH 12, 2024

Innovate with Content: Think like a media company and explore new mediums and methods for engaging your audience across channels. Now’s the time to fill the gaps in podcasting, video, and interactive formats that media publishers are leaving vacant. Hubspot excels at the art of content diversification and merchandising.

Media 95

Media Brand Identity Branding Storytelling 95

Valasys

FEBRUARY 13, 2024

What is one thing that as a podcaster you should focus on besides the quality content of their podcast? Many podcasters fail to attract a lot of listeners to their content due to the subpar audio quality of their podcasts. I have a list of the top three Audio quality improvers for podcasters. Audo.ai: Audo.ai

Budget Programs 40

Budget Programs Tools High Quality Lead Pricing 40

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. Q: You do many things – podcasts, newsletters, posting regularly on Twitter, launching a course.

Curation 104

Curation Impressions Top of Funnel Startups 104

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Podcasting is another highly engaging content marketing tactic that is perfectly suited for influencer integration.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Biznology

JULY 7, 2020

Proprietary events are a fast-growing marketing medium, having proven their worth over decades. This is a perfect medium for small meetings on niche topics of special interest, or a series of invitation-only events on more general topics. Expand your webinar and podcast programs. Create your own proprietary virtual events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. When conveyed well, stories have the power to transcend their original medium.

PR 52

PR Public Relations Broadcasting Case Study 52

seo.co

FEBRUARY 8, 2022

Reuse and repurpose old content into new mediums OR. Repurpose Your Post Into a Video or Podcast. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video. We have reformatting our blog posts into hundreds of applicable and timeless podcasts and videos.

SEO 98

SEO Content Dwell Advertising Mediums 98

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101