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| | IT'S ALL ABOUT REVENUE
OCTOBER 25, 2012 [Medium, Narrowcasting] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
The mobile device is the most personal device there is – a tool that gives us access to an existing or potential customer. That means we’re going to have to guard this relationship and channel better than we have with other mediums. We’ve screwed up email to where it’s not a trusted source for messages, given some rude and despicable practitioners. But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. Do it now.
| | BLUE FOCUS MARKETING
JULY 18, 2011 [Medium, Narrowcasting] Getting Your Small Business Ready for Google+
Building Your Circle of Trust. There are many useful features that will work for your personal brand now and, coming soon, for your small business. Circles enable you to “narrowcast” messages. Trust is Social Media’s Sweet Spot. Consumers trust recommendations from their social network. What is a trusted brand? Trusted brands get recommended.
OCTOBER 25, 2012 | IT'S ALL ABOUT REVENUE
[Medium, Narrowcasting] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
JANUARY 24, 2012 | BLUE FOCUS MARKETING
[Medium, Narrowcasting] Join the Google+ Revolution Now
JULY 18, 2011 | BLUE FOCUS MARKETING
[Medium, Narrowcasting] Getting Your Small Business Ready for Google+
FEBRUARY 3, 2011 | SOCIAL MEDIA B2B
[Medium, Narrowcasting] Why Facebook Should be an Essential Ingredient in Your Marketing Strategy
DECEMBER 23, 2010 | THE ROI GUY
[Medium, Narrowcasting] Social Media Hierarchy of Needs - Best Practices for ROI Success
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| | THE ROI GUY
DECEMBER 23, 2010 [Medium, Narrowcasting] Social Media Hierarchy of Needs - Best Practices for ROI Success
From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts. The more independent the content, the more credible it is.
| | SOCIAL MEDIA B2B
FEBRUARY 3, 2011 [Medium, Narrowcasting] Why Facebook Should be an Essential Ingredient in Your Marketing Strategy
Companies need to build trust on Facebook, as it represents peoples’ living room. Facebook wall is a narrowcast medium. FE: Concerns over privacy and trust with Facebook is going to grow in the coming year. People are also concerned about the amount of personal information Facebook holds. The following is a summary of the session Why Facebook Should be an Essential Ingredient in Your Marketing Strategy at the MarketingProfs Digital Marketing Forum: Moderator: Aaron Strout (AS), VP, Powered. Adam Brown (AB), Director of Social Media, Dell. within Dell.
| | BLUE FOCUS MARKETING
JANUARY 24, 2012 [Medium, Narrowcasting] Join the Google+ Revolution Now
recommend starting with a personal account before you create a business brand page. Google+ is More than a Social Network: According to Brian Solis, “Google+ will become a platform that connects all Google products, essentially creating a personal or social operating system for each individual.” Using Hangouts effectively shows off your personality and humanizes your brand.
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