Paul Gillin

FEBRUARY 10, 2016

With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle. LinkedIn is particularly valuable in this respect, because it has a built-in promotion medium through notifications.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

APRIL 22, 2011

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have.

Social Media 50

Social Media Skype Video Marketing Media 50

Paul Gillin

JUNE 4, 2010

Telegraphs are a fixed medium for sending messages. People interact with the medium differently. Media isn’t content. We are the media. We recommend knowledge to each other. New media transforms as it moves, unlike traditional fixed media like TV. The Internet sends messages but it isn’t fixed. It changes every second.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

NOVEMBER 16, 2011

If, as many people believe, small and midsize businesses are leading indicators of economic growth, then there’s also good news in survey of 1,295 small and medium business IT professionals conducted by Spiceworks. The study found that IT budgets grew 9% in the second half of 2011 compared to the first half.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

OCTOBER 19, 2011

That doesn’t have to be the case, says David Brody, Managing Partner at North Social , a software as a service company that specializes in serving small and medium businesses (SMBs) with a suite of Facebook apps that they can quickly integrate into their Facebook presence.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. It has to; they’re critical to its business. Spiceworks is a technology company that acts like a media company.

Communities 50

Communities B2B Work Management Marketing Management 50