Marketing Interactions

MAY 23, 2018

All of those things are in their medium-high and medium priorities in the graphic above. In order to achieve that goal, marketers need to create better experiences, produce customer-centric content, improve engagement in channels that can attract leads, and give all of this a boost with better targeting and personalization efforts.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

Marketing Interactions

JANUARY 27, 2020

However, they are also the business professionals interviewed the most, who participate in round-table discussions, speak at conferences, write articles published on LinkedIn, in industry publications, or Medium.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

Marketing Interactions

SEPTEMBER 30, 2018

Quality content can be found in every medium and channel. The RMM is designed to enable digital marketers to turn these concerns into confidence backed by capability. Relevance Maturity Should Be a Marketing Mandate. It’s no longer enough to move the needle. B2B buyers crave meaning and connection—not just utility or value.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58