The CRAP Report

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Interview with David Meerman Scott

The CRAP Report

Not to just to reach the media, but to get into the search engines.  No one was talking about that at that time.  Facebook and Twitter have their own sections…. I had stuff on social media before, but the tools have changed.  People were talking about search engine marketing, but that sort of started in the late ‘90s.  There were actually people in tears!  Doing what you’re doing now. 

Video ads: Facebook or YouTube?

Vidyard

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Well you can accomplish the same thing with your own videos on YouTube.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. But it shouldn’t be discounted or ignored, because earned media from third party advocates has proven to be very influential on consumers who are making a buying decision. The cost of working with YouTubers is highly variable. The Real McCoy.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social media buttons. Enticing cover art.

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Junta 42

In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Finally, we take a closer look at the future of digital and media. This week’s show.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. We DID NOT begin with a social media strategy. YouTube views: 4.2 YouTube views: 4.2

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube.  In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?

Using YouTube for Lead Generation

WindMill Networking

From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.

The New YouTube Guide for Brands

WindMill Networking

YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? YouTube. it's all about the YouTube link. YouTube.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.

How Should Our Staffing Firm Use YouTube?

Haley Marketing

YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.

How YouTube Red Affects Your Brand

WindMill Networking

Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads.  This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTube

How to Gain More Subscribers on YouTube

Vertical Response

Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? To be successful on YouTube, you need to build an engaged subscriber base. In In this short video, we show you how to use your existing YouTube videos to gain more qualified subscribers. All rights reserved.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.

Upcoming Changes to YouTube You MUST Know

WindMill Networking

YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. Jayson Duncan.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose. But first, I need to tell a story. lesson in rich content.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. The best social media platform for your organization.

Making Money with Social Media – 6 Rules for Marketers

B2B Marketing Insider

This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group. Social Media Ads Facebook Income Money SMM Twitter YouTube

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5 Steps To Optimizing Your YouTube Videos [Infographic]

EMagine B2B Blog

Titles help audiences and YouTube’s discovery systems make sense of your content. video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about. Tags are keywords that the YouTube discovery systems use to help new users discover your videos. YouTube recommends using an image (.JPG,GIF,BMP,

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

Synecore

Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.

4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing

WindMill Networking

We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube.  For a long time, the only YouTube strategy was viral video.  Though online video and YouTube are still very effective, we need to focus on a strategy.

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof.

Video Marketing: How To Drive Traffic From YouTube

WindMill Networking

Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each … Continue Reading. Video Marketing: How To Drive Traffic From YouTube by Lilach Bullock - Maximize Social Business. Related Stories The True Secret to Generating Social Media Traffic 10 Tools to Help Get More Social Media Traffic Why Content is the Driving Force Behind Social Media Traffic.

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.

How to Annotate a YouTube Video [Quick Tip]

Hubspot

Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. Once you''ve uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos. We annotated one of HubSpot''s YouTube videos  to show you how the process is done.

Six YouTube Tools and Tips For Social Media Success

WindMill Networking

Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube’s new focus on engagement. Creator Playbook.

What the New YouTube Comments Mean for Marketers

Vertical Response

If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. YouTube has announced some changes to the commenting system that would focus on the relevance of comments rather than their recency.

Why 9Round should be using SOCi for social media management

Biznology

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. OK, this may well be my weirdest post ever, so bear with me. You know what?

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

Junta 42

Robert and I agree that Calacanis’ predictions are spot on and envision how native video on this popular social media channel could revolutionize not only content marketing but also real-time customer support. 2. The post This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter appeared first on Content Marketing Institute. This week’s show.

How To Reach Millennials + Moms – The YouTube Formula

B2B Marketing Insider

While no one really has an explanation for those,  Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. These are the videos to put your media dollars behind, and the ones in which brands explore the question: What’s our purpose? What is Generation C?

Bring Your Media Relations to Life with YouTube

WindMill Networking

With the emergence of YouTube, video has gone from a costly, highly time intensive part of PR programs to something that can be used on an ongoing basis to support media relations … Continue Reading. Bring Your Media Relations to Life with YouTube by Maggie Patterson - Maximize Social Business. Related Stories Step Up Your HARO Pitches with Social Media The Fine Art of Social Media Newsjacking Creating Ongoing Value from Media Coverage Using Social Networks. Media Relations

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Three Tips for Making YouTube the Number 1 Social Media Site

WindMill Networking

As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. The numbers from July are in, and Facebook is, again, the largest social media site. This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. YouTube Author information.

Looking For Talent? Why Not Use YouTube?

WindMill Networking

Consider using YouTube in your recruitment strategy. YouTube is on the top 5 most trafficked websites in the world, trailing Google and Facebook. YouTube is the second largest search engine trailing only Google (which happens to own YouTube). In 2011, YouTube had more than 1 trillion views, that’s 140 … Continue Reading. Why Not Use YouTube? Related Stories The Importance Of Storytelling In Social Recruitment The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Use Social Media to Recruit Your Next Intern.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Connect the Docs

Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Description.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

Sazbean

Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.

Learning from Big Brand’s ‘How To’ YouTube Videos

WindMill Networking

One of the best ways to learn how to succeed on YouTube is by looking at what others are doing. One of the most popular types of content on YouTube is “how-to” content.  I don’t know about you, but I type a lot of questions into the YouTube search box to learn new things. This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. This […]. Author information. Jayson Duncan. He has created videos for Fortune 50 companies. Video