The CRAP Report
Interview with David Meerman Scott
The CRAP Report
MARCH 26, 2010
Not to just to reach the media, but to get into the search engines. No one was talking about that at that time. Facebook and Twitter have their own sections…. I had stuff on social media before, but the tools have changed. People were talking about search engine marketing, but that sort of started in the late ‘90s. There were actually people in tears! Doing what you’re doing now.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!
YouTube Views Don’t Matter – Here Are 5 Metrics That Do
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. But it shouldn’t be discounted or ignored, because earned media from third party advocates has proven to be very influential on consumers who are making a buying decision. The cost of working with YouTubers is highly variable. The Real McCoy.
Video ads: Facebook or YouTube?
MARCH 22, 2016
The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Well you can accomplish the same thing with your own videos on YouTube.
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social media buttons. Enticing cover art.
Infographic: How to Build the Perfect YouTube Channel
JULY 6, 2016
If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
OCTOBER 31, 2015
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Finally, we take a closer look at the future of digital and media. This week’s show.
Using YouTube for Lead Generation
FEBRUARY 2, 2015
From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media.
4 Marketing Lessons from YouTube Giants
Modern B2B Marketing
JANUARY 29, 2016
Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).
Why Can’t YouTube Do Drama?
JULY 14, 2016
Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. Can you name a YouTube Red original?) Drama is hard.
Is YouTube Replacing the Printed Manual? [CHART]
It's All About Revenue
NOVEMBER 12, 2012
The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?
The New YouTube Guide for Brands
MAY 6, 2014
YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube
How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.
Video Content: Facebook VS. YouTube in the Ring
JULY 1, 2015
Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? YouTube. it's all about the YouTube link. YouTube.
How to Gain More Subscribers on YouTube
NOVEMBER 21, 2014
Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? To be successful on YouTube, you need to build an engaged subscriber base. In In this short video, we show you how to use your existing YouTube videos to gain more qualified subscribers. All rights reserved.
Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
It's All About Revenue
FEBRUARY 18, 2013
In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer? Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.
Upcoming Changes to YouTube You MUST Know
AUGUST 11, 2015
YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. Jayson Duncan.
How YouTube Red Affects Your Brand
NOVEMBER 3, 2015
Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads. This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTube
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. The best social media platform for your organization.
Revenge of the YouTubers: The Growing Power of Social Influence Marketing
MAY 8, 2015
Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.
Is YouTube Advertising Right for You?
OCTOBER 5, 2015
Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.
Social media giants tighten their grip on small content producers
grow - Practical Marketing Solutions
SEPTEMBER 7, 2016
The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. Youtube’s your place to be. The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. In simple terms, YouTube allows companies to advertise videos you create and upload.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.
4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
JANUARY 8, 2013
We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. Though online video and YouTube are still very effective, we need to focus on a strategy.
Video Marketing: How To Drive Traffic From YouTube
JULY 9, 2014
Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each … Continue Reading. Video Marketing: How To Drive Traffic From YouTube by Lilach Bullock - Maximize Social Business. Related Stories The True Secret to Generating Social Media Traffic 10 Tools to Help Get More Social Media Traffic Why Content is the Driving Force Behind Social Media Traffic.
Six YouTube Tools and Tips For Social Media Success
NOVEMBER 7, 2012
Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube’s new focus on engagement. Creator Playbook.
Why “rich content” is central to your social media strategy
grow - Practical Marketing Solutions
MAY 30, 2016
Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose. But first, I need to tell a story. lesson in rich content.
Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
JULY 25, 2011
Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
It's All About Revenue
OCTOBER 8, 2013
Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.
What the New YouTube Comments Mean for Marketers
NOVEMBER 14, 2013
If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. YouTube has announced some changes to the commenting system that would focus on the relevance of comments rather than their recency.
How to Annotate a YouTube Video [Quick Tip]
OCTOBER 24, 2014
Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. Once you''ve uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos. We annotated one of HubSpot''s YouTube videos to show you how the process is done.
Looking For Talent? Why Not Use YouTube?
JUNE 17, 2014
Consider using YouTube in your recruitment strategy. YouTube is on the top 5 most trafficked websites in the world, trailing Google and Facebook. YouTube is the second largest search engine trailing only Google (which happens to own YouTube). In 2011, YouTube had more than 1 trillion views, that’s 140 … Continue Reading. Why Not Use YouTube? Related Stories The Importance Of Storytelling In Social Recruitment The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Use Social Media to Recruit Your Next Intern.
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
JANUARY 17, 2015
Robert and I agree that Calacanis’ predictions are spot on and envision how native video on this popular social media channel could revolutionize not only content marketing but also real-time customer support. 2. The post This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter appeared first on Content Marketing Institute. This week’s show.
Manufacturer’s Marketing Video Becomes a YouTube Sensation
Industrial Marketing Today
MAY 2, 2011
Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof.
Bring Your Media Relations to Life with YouTube
AUGUST 12, 2014
With the emergence of YouTube, video has gone from a costly, highly time intensive part of PR programs to something that can be used on an ongoing basis to support media relations … Continue Reading. Bring Your Media Relations to Life with YouTube by Maggie Patterson - Maximize Social Business. Related Stories Step Up Your HARO Pitches with Social Media The Fine Art of Social Media Newsjacking Creating Ongoing Value from Media Coverage Using Social Networks. Media Relations
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. OK, this may well be my weirdest post ever, so bear with me. You know what?