ANNUITAS

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. A good example of an acquisition channel is social media.

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The Key to Successful In-Person Events

ANNUITAS

It’s better to over-communicate with attendees, share information via social media, email, texts, whatever works best to reach and engage the audience to ensure they know exactly what to expect on day one of the event through the day it closes.