Writing for the Web: The Human Algorithm and Zero-Sum SEO
B2B Memes
MAY 31, 2012
Do you write for the Penguin, or the human? I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. If you want your content to work, write for people, not for search engines. Just as important, it’s good writing advice, too. That’s good SEO advice.
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