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B2B Memes

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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

Do you write for the Penguin, or the human? I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. If you want your content to work, write for people, not for search engines. Just as important, it’s good writing advice, too. That’s good SEO advice.

SEO 100
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NaNoWriMo, Social Media, and Measurability

B2B Memes

So having no other options, some 250,000 people this month will write novels, as part of the National Novel Writing Month , or NaNoWriMo. What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking.

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Introducing the New-Media Survival Guide

B2B Memes

Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. Related posts: Managing Your Career in the Social Media Era: Sources.

Media 100
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Six New-Media Principles: Introduction

B2B Memes

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. It doesn’t try to be the definitive word on the subject, or to offer step-by-step guidance in using new-media tools.

Media 100
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Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

Though he disputes the movie’s thesis that no one with Shakespeare’s lower middle class roots could have written such great masterpieces, that wasn’t his aim in writing. But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media.

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Is Social Media Better at Getting You Fired, or Hired?

B2B Memes

In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission. News Journal.

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Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” Six New-Media Principles: Introduction.

Media 100