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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Social media. Image credit: Teemu Paananen on Unsplash. Ensuring consistency will build trust and add value to your promotional materials.

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Why The Leader in Conversation Intelligence Invested in Employee Advocacy w/ Sandy Pell at Invoca

EveryoneSocial

And with 91% of B2B buyers influenced by word of mouth discussion in a social media landscape that is currently changing, I imagine these percentages are only going to increase. ( But it’s not just about buying – how WOM affects hiring is also impressive. Word of mouth is repeatedly cited as the most trusted “ad format”.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHAT IS EMPLOYEE ADVOCACY? WHY SHOULD I BE DOING IT?

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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

What is Cross-Media Marketing? And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. The post Why Cross-Media Marketing is a Good Fit for Your Goals appeared first on ER Marketing. Gather insights.

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3 Types of Audiences That Drive Word of Mouth Marketing Success

Convince & Convert

If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. If you don’t focus on a hyper-relevant audience, your WOM efforts won’t be nearly as successful. Engage Your WOM-Driving Audiences. Image via BigStockPhoto.com.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. HubSpot ] On social media, 58% of consumers share their positive experiences with a company, and ask family, colleagues, and friends for their opinions about brands. [ What Is Word-of-Mouth Marketing?

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8 Things Social Media Listening Can Do For Your Brand

Oktopost

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction.