Wikipedia Management for Dummies
FEBRUARY 10, 2015
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
MARCH 23, 2015
Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Wikipedia editors. Wikipedia''s Guidelines on Editing Entries. Social Media Daily Maybe.
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia
20 Experts, 1 Awesome Resource: The Social Media ProBook
It's All About Revenue
JUNE 29, 2011
by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. Specifics around the who and what of the avatar project were purposefully lacking. That project goes live now.
Wikipedia Is No Authority–By Design
NOVEMBER 13, 2011
MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” ” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia. ” What I find most interesting about Wikipedia, though, is the way it undercuts the old-fashioned notion of authority.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? monitoring (what are people saying about you?),
Can “Social Media” and “Confidentiality” Co-exist in the Workplace?
MARCH 5, 2014
By its definition, “social media” focuses on communication, spreading the word, engaging readers, sharing, creating discussion and/or gaining attention. Even Wikipedia’s explanation of “social media” points out that “one of the first signs of human social media was cave wall paintings.” ” Today, electronic social … Continue Reading Can “Social Media” and “Confidentiality” Co-exist in the Workplace? Related Stories Does Social Media Make You More Productive In the Workplace?
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. One of the most successful corporations in the world right now, Apple Inc., is known for a lot of things, but definitely not for their use of social media. You can be very successful in business without being a star in the social media pantheon.
Guide Your Buyers Through the Customer Journey with Social Media
Modern B2B Marketing
JUNE 16, 2016
Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. Be authentic.
5 Boards to Create for Your Business on Pinterest
NOVEMBER 25, 2013
An effective Pinterest account for business starts with … Continue Reading 5 Boards to Create for Your Business on Pinterest by Julia Campbell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Pinterest Board Bulletin board Business Facebook Products Social Media Marketing Wikipedia
Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. B2B Social Media Marketing for Success – Moscow 2013 from TopRank® Online Marketing The post Tips & Trends for B2B Social Media Marketing Success appeared first on Sazbean.
Are you a social media polymath?
DECEMBER 31, 2013
Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about?
Blogger outreach is more PR than social media
APRIL 23, 2013
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media. Before long, hundreds of email replies stream in.
The History of #SXSW [Infographic]
It's All About Revenue
MARCH 2, 2011
2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few. premiere.
Being Pretty Isn’t Enough for Social Media Marketing
JANUARY 17, 2012
Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Be the catalyst of your natural social media success.
Embrace your inner realtor when selling social media
SEPTEMBER 3, 2013
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. really think that we social media marketers should be more like realtors — in fact, most of the top online influencers very much do follow in the footsteps of the humble neighborhood real estate agent. Real estate agents sell property. And that’s good.
26 Social Media Secrets Skittles Knows
AUGUST 20, 2012
Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. 15.2% of all U.S.
Higher Education Faculty Continue to Use Social Media
OCTOBER 24, 2012
Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Video use is now so pervasive that we had to separate it from the rest of social media.
Why Every Social Media Team Needs Millennials AND Boomers
AUGUST 8, 2012
Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s social media managers.
New insights on the future of search, privacy and the inevitability of social media
grow - Practical Marketing Solutions
OCTOBER 1, 2012
Social media is inevitable. Are you going to be satisfied living a Wikipedia life or will you seek to lead life that is based on something that is true?” ethics futurist Mobile marketing SEO dave coplin future of social media kerry bridge microsoft and privacy microsoft future neville hobson search trends SEO trends simon hughes social media and educationHuman.”
Social media is a physical extension of your brain
OCTOBER 23, 2012
So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. Dr. Stephen M.
Why Your Rant is Not Right for Social Media
B2B Marketing Traction
APRIL 5, 2013
Social media is not a place to express anger or admonish people publicly. recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Keep it “Light, Bright and Polite” In the words of Josh Ochs, MediaLeaders , “Keep your social media ‘Light, Bright and Polite.’” ” p.
Fill in your entire social media timeline backlog
JULY 16, 2013
Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable. know about you. couple-hundred?
You’re only renting in social media
MAY 22, 2012
Photo credit: Wikipedia. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Internet Marketing Public Relations Social Media Marketing bodhidharma Facebook friendster Initial public offering linkedin MySpace utterz vbulletinSo, that’s good. The The downside is that all good things come to an end. Always remember “the essence of the Way is detachment,” according to Bodhidharma.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia). This is a pity. Why is this a pity? Right? That’s fine. Or, both?
6 Essential Social Media Lessons From Top Executives
SEPTEMBER 15, 2014
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn.
Is Social Media Security Out of Your Hands?
MARCH 1, 2013
Photo credit: Wikipedia. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Your social media accounts are only as protected as they can be at the origination point.
How to measure influence in social media marketing
MAY 6, 2011
Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. But we need validation that it is happening.
Is social media all the market research you need?
JANUARY 7, 2013
Photo credit: Wikipedia. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. Market research rocks!
Why Your Blog Should be Your Top Social Media Tool
Content Marketing Today
OCTOBER 10, 2012
And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Not bad.
Get Over Social Media Writer’s Block
MARCH 6, 2012
Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. In social media, always breathe before you respond or hit the submit button.
Does Social Media Influence Search Rankings?
FEBRUARY 26, 2014
Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Social media and search rankings. Now, back to Mr. Patel and the question at hand : Does social media influence search rankings ? The post Does Social Media Influence Search Rankings?
Top Instagram Influencers
MARCH 18, 2016
Social media influencers hold a great deal of power. She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). Petersen, who creates handmade moccasins for babies, garnered Instagram celebrity status by her ability to hustle and her knack for social media marketing. From Wikipedia). Adam Braun.
What the Crumbling State of the Media Means for Digital Marketing
APRIL 18, 2013
Photo credit: Wikipedia. You might not realize it, however, from all the hand-wringing about the end of the news media. Let’s look at some of the trends: The news media is shedding journalists. Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media.
The five stages of social media grief—have you passed through them yet?
JUNE 15, 2011
Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. I’ve seen how difficult the transition can be. Denial. Not gonna happen in B2B. No way.
Creating an inclusive social media event
grow - Practical Marketing Solutions
JANUARY 29, 2012
A few years ago, I was speaking at a social media event in New York. ” I ended up working out a “scholarship” for this young person to attend but I started thinking about the chronic problems on the social media event circuit: The tickets are so expensive, excluding many students, young professionals, and those in career transition who really need to attend the event.
In social media, you don’t need to outrun the bear
MARCH 13, 2012
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark.
The Sociology of Social Media: TED TV Talks
Writing on the Web
MAY 4, 2011
Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Related posts: 4 Time-Saving Tips for Social Media Marketing.
Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
JULY 9, 2014
Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers. Who’s doing it right? Digital Marketing Podcasts
How does Vodafone prove digital media’s effectiveness?
NOVEMBER 18, 2013
(Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. 96% of them have joined Social Media. Track interaction of the user with all media channels at one place. Allocate media spend based on cross-channel models. Frederick F.
How can you pick the right social media tool for your situation?
JUNE 28, 2012
Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. serve as Chief Strategist for Converseon, a social media listening leader, so I might be a bit biased as to what is required, but the enterprise clients we work with (IBM, 3M, and many others) are looking for higher quality tools that help them glean the insights that help them make better decisions.
The Dirty Little Secret of Media Relations
SEPTEMBER 11, 2013
Photo credit: Wikipedia. The dirty little secret of media relations is that the commenter is basically right. There are millions of businesses worthy of media coverage, yet only a select few receive it every day. Here’s another little secret: Media owners understand this dynamic and tacitly support it. Every media outreach begins with information, the more the better.