Digital B2B Marketing

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. via Wikimedia Commons.

Wikipedia 100
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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

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4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Following and engaging with people is more natural than engaging with brands, particularly lesser-known brands that don’t already have a strong following that naturally will migrate to social media. According to Wikipedia, Ford has 164,000 employees. A brand’s recommendation doesn’t create an endorsement.

Google 100
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Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

” When you launch a content marketing initiative, you are launching your own ongoing media venture. In many instances, their practices represent the future for media companies and the marketers who aspire to be media companies. Because they stop!” Creating the content, and even promoting it, isn’t enough.