Wikipedia Management for Dummies
FEBRUARY 10, 2015
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia
A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
MARCH 23, 2015
Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Wikipedia editors. Wikipedia''s Guidelines on Editing Entries. Social Media Daily Maybe.
Wikipedia Is No Authority–By Design
NOVEMBER 13, 2011
MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” ” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia. ” What I find most interesting about Wikipedia, though, is the way it undercuts the old-fashioned notion of authority.
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. One of the most successful corporations in the world right now, Apple Inc., is known for a lot of things, but definitely not for their use of social media. You can be very successful in business without being a star in the social media pantheon.
Social media strategy leaders: an intro to the series
AUGUST 22, 2016
This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media. So who “owns” social media strategy? Like this post?
Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. B2B Social Media Marketing for Success – Moscow 2013 from TopRank® Online Marketing The post Tips & Trends for B2B Social Media Marketing Success appeared first on Sazbean.
5 Boards to Create for Your Business on Pinterest
NOVEMBER 25, 2013
An effective Pinterest account for business starts with … Continue Reading 5 Boards to Create for Your Business on Pinterest by Julia Campbell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Pinterest Board Bulletin board Business Facebook Products Social Media Marketing Wikipedia
Guide Your Buyers Through the Customer Journey with Social Media
Modern B2B Marketing
JUNE 16, 2016
Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. Be authentic.
Blogger outreach is more PR than social media
APRIL 23, 2013
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Blogger outreach and engagement is much more than social media. Before long, hundreds of email replies stream in.
Are you a social media polymath?
DECEMBER 31, 2013
Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about?
The History of #SXSW [Infographic]
It's All About Revenue
MARCH 2, 2011
2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few. premiere.
Embrace your inner realtor when selling social media
SEPTEMBER 3, 2013
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. really think that we social media marketers should be more like realtors — in fact, most of the top online influencers very much do follow in the footsteps of the humble neighborhood real estate agent. Real estate agents sell property. And that’s good.
Being Pretty Isn’t Enough for Social Media Marketing
JANUARY 17, 2012
Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Be the catalyst of your natural social media success.
Higher Education Faculty Continue to Use Social Media
OCTOBER 24, 2012
Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Video use is now so pervasive that we had to separate it from the rest of social media.
26 Social Media Secrets Skittles Knows
AUGUST 20, 2012
Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. 15.2% of all U.S.
How to measure influence in social media marketing
MAY 6, 2011
Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. But we need validation that it is happening.
Why Every Social Media Team Needs Millennials AND Boomers
AUGUST 8, 2012
Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s social media managers.
Social media is a physical extension of your brain
OCTOBER 23, 2012
So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. Dr. Stephen M.
You’re only renting in social media
MAY 22, 2012
Photo credit: Wikipedia. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Internet Marketing Public Relations Social Media Marketing bodhidharma Facebook friendster Initial public offering linkedin MySpace utterz vbulletinSo, that’s good. The The downside is that all good things come to an end. Always remember “the essence of the Way is detachment,” according to Bodhidharma.
6 Essential Social Media Lessons From Top Executives
SEPTEMBER 15, 2014
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn.
The five stages of social media grief—have you passed through them yet?
JUNE 15, 2011
Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. I’ve seen how difficult the transition can be. Denial. Not gonna happen in B2B. No way.
Why Your Blog Should be Your Top Social Media Tool
Content Marketing Today
OCTOBER 10, 2012
And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Not bad.
Fill in your entire social media timeline backlog
JULY 16, 2013
Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable. know about you. couple-hundred?
Is Social Media Security Out of Your Hands?
MARCH 1, 2013
Photo credit: Wikipedia. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Your social media accounts are only as protected as they can be at the origination point.
The Sociology of Social Media: TED TV Talks
Writing on the Web
MAY 4, 2011
Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Related posts: 4 Time-Saving Tips for Social Media Marketing.
Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
JULY 9, 2014
Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers. Who’s doing it right? Digital Marketing Podcasts
Is social media all the market research you need?
JANUARY 7, 2013
Photo credit: Wikipedia. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. Market research rocks!
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia). This is a pity. Why is this a pity? Right? That’s fine. Or, both?
Why Your Rant is Not Right for Social Media
B2B Marketing Traction
APRIL 5, 2013
Social media is not a place to express anger or admonish people publicly. recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Keep it “Light, Bright and Polite” In the words of Josh Ochs, MediaLeaders , “Keep your social media ‘Light, Bright and Polite.’” ” p.
Five Ways to “Get Real” With B-to-B Social Media
FEBRUARY 29, 2012
are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing. Let’s look at how social media can be applied to support what you’re trying to do. What customers and prospect are talking about on social media gives companies valuable insight into customer needs, issues and trends. Image by Getty Images via @daylife.
New insights on the future of search, privacy and the inevitability of social media
grow - Practical Marketing Solutions
OCTOBER 1, 2012
Social media is inevitable. Are you going to be satisfied living a Wikipedia life or will you seek to lead life that is based on something that is true?” ethics futurist Mobile marketing SEO dave coplin future of social media kerry bridge microsoft and privacy microsoft future neville hobson search trends SEO trends simon hughes social media and educationHuman.”
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. The Social Media Release. Extra Credit: OPML for Social Media U. saw the rise of the social media.
Use Lifetime Customer Value to Measure Social Media
MARCH 15, 2012
Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments. But how do we calculate that return? We need metrics that reflect this.
In social media, you don’t need to outrun the bear
MARCH 13, 2012
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark.
Get Over Social Media Writer’s Block
MARCH 6, 2012
Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. In social media, always breathe before you respond or hit the submit button.
Want to use Social Media? Listen, Reply & Be Human
JANUARY 29, 2014
(Photo credit: Wikipedia) If you’re wondering how to use social media for your business, it’s really not difficult — you should do the same things that you would do if a potential customer was in your store. Listen relentlessly. I was shocked that this “old-school” business was so attentive to the pulse of social media. 2. Reply immediately.
What the Crumbling State of the Media Means for Digital Marketing
APRIL 18, 2013
Photo credit: Wikipedia. You might not realize it, however, from all the hand-wringing about the end of the news media. Let’s look at some of the trends: The news media is shedding journalists. Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media.
Will social media listening replace market research?
APRIL 4, 2011
Image via Wikipedia. Advertising Age had an interesting story last week brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. Market Research Monthly Newsletter Advertising and Marketing Business Converseon Market research Marketing Procter & Gamble Social media