Customer Experience Matrix

MARCH 12, 2010

Here are some ways to match social media to your business objectives and resources. In my mind, it’s really about helping marketers choose among the ever-increasing media options available today and in the future. I won’t go into the details of the presentation, but thought I’d share this chart for selecting among social media.

Social Media 120

Social Media Resources Wiki Media 120

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other. So far pretty normal. The Web site builder is much more robust.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 16, 2010

In theory it should be possible for social media to provide a public forum for such issues. If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki. But I don’t see a way to do this without having self-interested parties distort the results. So there will be time for updates.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

JANUARY 24, 2015

The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120