Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Uniting the commercial team to produce profitable buyer and customer-driven experiences is something I’m thinking a lot about given the shift to self-reliance.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

NOVEMBER 2, 2021

At the end of every webinar you present. In the comments on social media posts. When they attend a webinar about how to evaluate a solution to address the problem, they’ve likely decided it’s worth solving. In the win/loss assessments conducted by revenue teams. In the chat threads on Zoom calls and virtual event sessions.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

JANUARY 30, 2017

This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for our webinar, share our blog post, follow us on social media, and more actions focused on us.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73