ViewPoint

MARCH 13, 2014

Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Click to start video at this point —Matt said the biggest problem is that marketers are not taking responsibility for what happens after leads are generated.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Click to start video at this point —Jill believes in a social surround strategy. Here are some salient points to our conversation.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

ViewPoint

SEPTEMBER 27, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social media integration. Click to start video at this point — Dave discusses the recent ITSMA report—“Marketing Transformation: Are We There Yet?”—and New marketing channels.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

APRIL 18, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Video Marketing - A Surprising Trend. He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Mobile Marketing Boom.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

JANUARY 18, 2017

In this blog (there is also a one-minute video) I talk about the dangers of “inbounditis”. Multi-touch, multi-media and multi-cycle processes (using Account-Based Marketing) are critical to driving bigger deals with senior level executives. Want help on setting up an ABM based multi-touch/media/cycle process?

Account Based Marketing 120

Account Based Marketing ABM Paid Search Agency Advertising Mediums 120

ViewPoint

APRIL 10, 2012

I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. Unfortunately, due to connection issues in London we were unable to get Jonathan’s side on video.).

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

JUNE 8, 2012

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social media —Understand how often your customers are on social, how they use it and where they use it.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

JULY 12, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — In response to a question about outbound marketing vs. inbound marketing, Ann talks about the right mix being a blend of both. They’re getting to know me.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. Click to start video at this point — I asked Ardath what changes she has seen in sales and marketing this year.

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Pick an itch your customer has and scratch it with blog, video or some other form of content.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

APRIL 19, 2017

I’m able to reach many more companies and salespeople through my video streaming programs. Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom.

Conference 149

Conference PointClear Cold Calling Work Management 149

ViewPoint

DECEMBER 18, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — When I asked Anthony about the biggest trends going into the 2013 sales year he had an interesting take that bucked the general consensus. There is no such thing.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

ViewPoint

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Click to start video at this point —Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Click to start video at this point —Want to win more? Then sell less, Peter says.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

FEBRUARY 16, 2012

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell. But not by chance.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

JANUARY 31, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Millennial talent may have shocked the professional world upon their arrival a few years ago. Click to start video at this point — “Customer 2.0 is Here to Stay.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

SEPTEMBER 6, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Asked about reasons why recent research is showing fewer sales reps made quota last year than in 2006, Jill says there are a lot of factors at work.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

AUGUST 30, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. We’ll figure out the rest later.’ It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 7, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Tony explains that If you leave it to chance for the buyer to find you, you miss the bigger picture of the buyer''s network. Understand the Buyer''s Backstory.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

JULY 19, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. ” Social Media Risk: Hoping the Shiny New Technology Will Transform Us. There are groups that are driving ROI from social media. ” BANT and the Value of Warm Leads.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Brian Carroll, MECLABS, talked about BANT and the Value of Warm Leads.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

AUGUST 16, 2012

Due to technical difficulties we were unable to capture live video of this interview. Click to start video at this point — Asked about one of his recent articles in which he talks about how a tendency to be on autopilot impacts results, Dave notes, “What we find is we’re in the rush of day-to-day. It’s thoughtfulness.

Budget Programs 120

Budget Programs Work Management Marketing Management Sales Cycle 120

ViewPoint

JANUARY 24, 2012

Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Social media is a different marketing channel than all those that came before it.

P2P 120

P2P B2B Youtube Social Media 120

ViewPoint

JUNE 28, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Rich discusses the significant impact the new buyer will have on current marketing and sales budget allocations. Social Media Mantra: Listen First.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. And then we have Dan McDade’s PowerViews , which are Q&A video interviews with recognized sales and marketing thought leaders like Koka Sexton, Ann Handley, Jim Dickie, Ardath Albee and yours truly.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

ViewPoint

JULY 17, 2013

It is expected that 85% of buyer-seller interactions will happen online through social media and video. Right now, Skype, web conferencing, and video are quickly catching on over face-to-face visits and traditional meetings. The average cost of an outside B2B sales call is $215-$400 per call.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

JUNE 15, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Commenting on the outbound marketing and inbound marketing mix, Jim says we can’t get away from basic integrated marketing.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

NOVEMBER 8, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. They then they use social media to check what other contacts have done about those issues. The New Selling Landscape Calls for a New Sales Map. They need people to help them connect the dots.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

NOVEMBER 12, 2013

Due to technical difficulties only Matt''s video will display during this interview.). They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Here is the entirety of our discussion, and below are some highlights.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Marketing Qualified Leads 120

ViewPoint

OCTOBER 11, 2012

Click to start video at this point — Asked about changes in the marketing and sales landscape he sees happening and needing to happen, Carlos talks about marketing’s forward motion and continuing challenges: “Marketers are at a place where they understand what they need to do, and they understand where they need to go.”.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

NOVEMBER 27, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. For instance, the key to creating “content (blogs, videos, etc.) Today's guest blogger is Jeff Molander.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

JULY 26, 2018

Social media. In some instances, when guests are dynamic, she might create a YouTube video using pictures of the guest, art from the show, etc., The artwork from the podcast program will be used in the blog article. Of course, every program is supported during the interview with quotes from the guest and host on Twitter. and the audio.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Social media = Lots of room for improvement. Wiley, 2011). Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

SEPTEMBER 15, 2011

The winners are those who can put themselves in the shoes of their prospects, understand their pains or ambitions and create a compelling, interactive story using a compilation of assets and media to tell that story over the course of the marketing and sales cycle.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Generation 120

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. You can embed videos and forms to capture leads. Graphic credits: Ignite Social Media T oday we're pleased to have Paul Gillin as our guest blogger. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Take advantage of FBML.

Facebook 120

Facebook B2B Marketing Planning B2B 120